FUJIFILM Business Innovation Australia appoints Rodney Thorne as General Manager, Channels
Leads the next chapter of growth with indirect partners and key alliances
SYDNEY, 28 November 2023, FUJIFILM Business Innovation Australia (FUJIFILM BI Australia) today announces the appointment of Rodney Thorne as General Manager, Channels to lead the growth of the business through indirect partnerships and key alliances across the country.
Rodney brings over 20 years’ experience in channel leadership and strategy with responsibilities across Australia and Asia Pacific.
His most recent role includes Head of Asia Pacific and Japan, Routes to Market – MSSP, Distribution & SMB at Check Point Software Technologies, where he also served as Country Manager for Australia. Prior to Check Point Rodney was Director of Asia Pacific Channels at Cybereason and Director of Channel Sales, ANZ Partner & Alliances at F5 Networks.
Rodney said, “I am thrilled to be joining the team at FUJIFILM Business Innovation Australia for this exciting new chapter of growth. The potential of what we can offer customers across our services and solutions portfolios in addition to our market leading device technologies is nothing short of game changing.
“We have a lot of potential to add enormous value across the small-to-medium sized business market. These organisations are deeply embedded to the community as are many of our valued partners.
“We are well positioned to expand these efficient, strategic partnerships and alliances to provide the best customer experiences through creative new ways of reaching Australian mid-market businesses.
“We know our valued partners are turning every page of this new chapter with us. Enabling their success and the success of their customers is an energising challenge I look forward to taking on with our whole team.”
Stephen Sims, Executive General Manager, Sales and Solutions said, “Continuing our growth through our valued partners is a key part of our strategy to connect more organisations to the benefits of our growing digital transformation portfolios.
“Rodney lives and breathes channel business and indirect strategies with a wealth of experience and great reputation based on delivering channel growth. I look forward to the contribution he will make to the future of our business while building on our long history of success via indirect partnerships.
“Our motto to provide Value from Innovation isn’t just about our market-leading technical achievements, but also speaks to how we find new and improved business models to help customers connect to our digital transformation solutions.
“We’re incredibly proud to say we have Dealer relationships spanning over forty years and growing. With Rodney at the helm, I have full confidence these tenures will continue to flourish in alignment with our broader aspirations.”
FUJIFILM BI Australia provides products, solutions and services through a range of indirect channels via partnerships with other individuals and entities including but not limited to, agents, authorised dealerships, and resellers among others.
Media contact:
Aaron Prestipino
Corporate Communications Manager
aaron.prestipino.qp@fujifilm.com
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.
On 1 April 2021, we have changed the company name to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation. FUJIFILM Business Innovation Asia Pacific is the regional headquarters of the global company, FUJIFILM Business Innovation, providing corporate support and shared services for the Asia Pacific region.
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