About FUJIFILM Business Innovation Australia
Partner with over sixty years of digital transformation expertise to unlock your organisation’s growth, resilience, and innovation.
At FUJIFILM Business Innovation Australia, we go beyond the technology. We take the time to understand your goals, your challenges, and the bigger picture. From our first conversation to planning, implementation, and ongoing support, we work with you every step of the way.
We’ve been operating in Australia since 1960 (formerly as Fuji Xerox Australia). Our legacy of world-class multifunction devices and document-related solutions has grown into delivering end-to-end digital transformation capabilities to support and scale your business to new heights.
In 2010, we announced the acquisition of Upstream Solutions now known as FUJIFILM Process Automation, so you can generate valuable data-driven insights, make informed decisions and deliver superior customer experiences through automation at scale.
In 2020, we acquired CodeBlue Australia – now known as FUJIIFLM IT Services, to help you remove the burden of day-to-day IT management and ensure your systems run smoothly, allowing you to stay focused on what matters most: scaling, innovating, and delivering exceptional customer experiences.
Today – we’ve transformed our own business to become a leader in helping your business put in place the right tools, processes and systems in place.

Reach even greater heights with FUJIFILM MicroChannel and FUJIFILM Data Management Solutions
We proudly work with our Fujifilm sister companies FUJIFILM MicroChannel and FUIFILM Data Management Solutions to draw on a myriad of solutions across Enterprise Resource Planning and digital communications.
FUJIFILM MicroChannel
Enterprise Resource Planning
Warehouse Management Systems
Customer Relationship Management
Marketing Automation
Retail & E-Commerce
BI & CPM
IT, Hosting & Cyber Security
Field Service
AP Automation
Expense Management
FUJIFILM Data Management Solutions
Digital Communications
E-Invoicing
Outbound Services
Inbound Services
Why our approach is different
We are a partner who is invested in producing meaningful returns just as much as you are. That’s why we take a consulting-first approach to digital transformation, delivering tailored solutions and actionable roadmaps to drive measurable improvements and long-term value.

We do this by:
Our customers
Our services and solutions have helped these great partners









Our Purpose – The Fujifilm Group Commitment
We are proud to be part of the Fujifilm Group of companies. We strive every day to deliver on our global purpose of ‘Giving Our World More Smiles’.
We collaborate with customers to solve their most challenging problems with cutting-edge research and innovative technologies.
We help bring about better outcomes financially, socially, and environmentally to create extraordinary value to the community through our work and collaborations.
We do this through:

Executive Team

Yasuyuki Matsumoto
Managing Director Head of Oceania

Stephen Sims
Chief Customer Officer

Rob Bonotto
Chief People & Corporate Services Officer

Graham Ford
Chief Financial Officer

Rhys Huett
Chief Operating Officer
Awards & Nominations
Women’s Agenda Leadership Awards – Employee Initiative of the Year 2023
M-Files APAC Partner of the Year – 2024