FUJIFILM Business Innovation Australia applauds 47 Proud Winners of the Innovation Print Awards 2022

Recognition to Revoria Press and Fujifilm technology users in the Asia Pacific region for their astounding creativity and innovation

SYDNEY, 30 November, 2022 – FUJIFILM Business Innovation Australia announced today the winners of the Innovation Print Awards (IPA) 2022. In its 15th year, IPA is congratulating 47 winners from 10 countries across the Asia Pacific region for winning this prestigious award. The annual competition is open to all users of FUJIFILM Business Innovation graphic communications solutions across the region.

There was a total of 193 (single) submissions for 25 categories -- with the most competitive categories in Brochure, Catalogues & Leaflets and Packaging & Labels -- over 40 entries were received for each of these categories.

The entries under Brochures, Catalogues & Leaflets and Packaging & Labels categories grew more than double of last year demonstrating the demand for short run packaging and labels. Brands are looking for more impact and appeal from their packaging to entice customers and reach them quickly. Digital print packaging allows for shorter run length, just-in-time delivery, and a reduced minimum order quantity (MOQ) requirement as product lifecycle becomes shorter.

“What we saw, what is trending and what we noticed this year -- digital packaging in this competition has taken off and was one of the most significant categories we judged,” said Paul Callaghan^*1, head judge for IPA 2022. “In fact, we had to split into two sub-categories, Rigid Packaging and Carton Packaging. If you think digital packaging was lagging in any way, I can assure you, it is here and has come of age.”

Innovation Print Awards 2022 – “Best Innovation Award’ Winner
“The Voyage of Life” using Fujifilm digital press by Winson Enterprise (H.K.) Limited, Hong Kong

Out of 47 winning entries, 34 were printed on Iridesse™ Production Press or Revoria Press™ PC1120, including the winner of the “Best Innovation Award”, Winson Enterprise (H.K.) Limited from Hong Kong. Entitled “The Voyage of Life”, the submission is inspired by a series of four paintings created by Thomas Cole^*2, representing an allegory of the four stages of human life. Winson Enterprise applied the same idea and tells the life story of a couple. Each page showcases a different type of paper and effect, intricately representing the changes in life, exuding a multitude of feelings and experience to the reader.

“The immense technology and speed in digital printing enables brands to be more explorative in their designs and totally think out of the box, especially with the availability of different specialty colours,” said Scott Mackie, General Manager, Graphic Communication Business Group at FUJIFILM Business Innovation Asia Pacific. “We are thrilled to be part of this trendsetting journey with our customers in communicating their brand story to their customers via our print technology. Through IPA, it is heartening to see quick and strong adoption of digital printing technologies as businesses embrace digital transformation.”

The winning applications will be showcased in FUJIFILM Business Innovation Graphic Communication showroom in Tokyo, Japan and in regional Graphic Communication industry events.

*1: Judges serving on the panel include Paul Callaghan who is the chairman of the Regional Asian Packaging Conference and Asian Print Awards committee, and a publisher at Print Innovation Asia magazine, the region's only print industry magazine.
*2: Thomas Cole (1801-1848) was an American artist and early environmentalist. https://thomascole.org/
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Media contact: 

Vicki Flower 

Head of Digital and Marketing Communications 

FUJIFILM Business Innovation Australia Pty Ltd 

T: +61 2 9856 5439 

E: vicki.flower.ar@fujifilm.com

Fujifilm Business Innovation