FUJIFILM CodeBlue Australia Redefines Managed IT Services by not locking in its Customers
Redefining the managed IT landscape with no extended lock-in contracts
SYDNEY, 10 December 2024 — FUJIFILM CodeBlue Australia, a subsidiary of FUJIFILM Business Innovation (BI) Australia, is leading a fundamental shift in the managed IT services industry by removing extended lock-in contracts and embedding a service- first mindset across the organisation.
This cultural shift is driven by a deep commitment from senior leadership to help desk staff, to prioritise customer satisfaction and deliver exceptional service without the constraints of traditional contracts. By empowering clients with the freedom to leave without penalty, FUJIFILM CodeBlue Australia ensures that delivering exceptional service is not just a promise, but a core organisational value.
“Our no lock-in contract approach isn’t just a business decision – it’s a reflection of our culture,” said Stephen Sims, Chief Customer Officer at FUJIFILM Business Innovation Australia.
“We want to exceed our customers’ expectations, fix their issues quickly in an environment that gives them flexibility and ensures that we’re constantly accountable. We’ve recognised the evolving needs of modern organisations, and have taken the step to eliminate long-term commitments, ensuring clients stay because they value the service—not because they are bound by a contract.”
To ease the transition for new clients, FUJIFILM CodeBlue Australia also offers the first month of end-user services free, helping businesses experience the benefits of the partnership without any upfront risks.
The decision to move away from traditional managed service models, which often rely on restrictive agreements, addresses common frustrations such as reactive support, inflexible solutions, and hidden fees.
FUJIFILM CodeBlue Australia’s approach empowers businesses with transparency, adaptability, and trust-based partnerships.
Clients partnering with FUJIFILM CodeBlue Australia benefit from:
- Service Assurance: A commitment to delivering outstanding IT service daily, with the freedom to assess value without long-term obligations.
- Adaptability: The ability to scale and adjust IT services to meet evolving business needs, promoting agility and growth.
- Transparent Relationships: Genuine partnerships driven by consistent performance and trust, not enforced by extended lock-in contracts.
“This isn’t just a new way of working; it’s who we are,” added Mr Sims. “Our people understand the importance of being proactive, responsive, and strategic in every interaction. Meeting and exceeding client expectations is not just a goal – it’s embedded in everything we do”.
FUJIFILM CodeBlue Australia was acquired by FUJIFILM BI Australia in 2020 and provides comprehensive support, advanced cybersecurity measures and strategic IT guidance tailored to individual business needs. The no lock-in contract philosophy underscores the company’s dedication to building long-term, trust-driven relationships, making service excellence the cornerstone of its business.
For more information on this announcement, please contact:
Aaron Prestipino | Corporate Communications Manager | aaron.prestipino.qp@fujifilm.com
Bianka Dorman | Marketing Communications Manager – IT Services | Bianka.dorman.ei@fujifilm.com
Available for interview upon request:
- Stephen Sims, Chief Customer Officer, FUJIFILM Business Innovation Australia
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX).
We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.
On 1 April 2021, we changed the company name to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation. FUJIFILM Business Innovation Asia Pacific is the regional headquarters of the global company, FUJIFILM Business Innovation, providing corporate support and shared services for the Asia Pacific region.
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