FUJIFILM Business Innovation Australia appoints new Managing Director, Yasuyuki Matsumoto
Leads next chapter of growth alongside three new Authorised Dealers
SYDNEY, 28 November 2023, FUJIFILM Business Innovation Australia (FUJIFILM BI Australia) today announces the appointment of Yasuyuki Matsumoto as Managing Director and Head of Ocean Region.
With over 30 years’ experience in the Fujifilm Group, Mr Matsumoto transfers to Australia from his role as Chairman and President of FUJIFILM Business Innovation (China), Chairman of FUJIFILM Business Innovation (Hong Kong) and Head of East Asia Operations.
Prior to this, Mr Matsumoto was Managing Director of FUJIFILM Business Innovation (Hong Kong) from 2019 – 2022. He has also served in other leading roles across Vietnam, Japan, China and Singapore.
Mr Matsumoto’s appointment comes as FUJIFILM BI Australia also announces three new Authorised Dealers across Queensland and Western Australia (WA), marking a new chapter in the growth of valued partners to offer solutions with an added regional focus.
Brisbane-based Fuji Solutions Group is headed by Director, Shane McVicar, who brings deep experience in working at FUJIFILM BI Australia since 2016. In WA, DX Business Innovation is led by Sean Tilbrook, Managing Director, and most recently Regional Manager for FUJIFILM BI Australia in WA.
In addition, UTECK will operate under the management of Co-Directors Quintin Whitcher, current owner of SOS Office Equipment in Bunbury, and Damon Rowan most recently Master Agent for FUJIFILM BI Australia in Perth.
Mr Matsumoto said, “I am pleased to be appointed Managing Director of FUJIFILM BI Australia and joining the incredibly talented team to support the growth and evolution of our solutions and services.
“IT spending in Australia is expected to reach over $133B in 2024, largely led by software and IT services. Combined with the appetite to modernise IT systems, there is enormous opportunity for us to support organisations across the board with their most complex digital transformation challenges.1
“Growing businesses are placing more importance on building a strong foundation for customer’s digital experiences, as well as supporting their employees and a range of other efficiencies to accelerate their own transformation.”
“It’s also one of the many reasons bringing our valued partners on this journey with us is key. These highly experienced local Dealerships can connect more organisations, especially those small-to-medium sized, with our growing software, services and solutions portfolio to help them get on with doing what they do best.
“I look forward to working with our partners to enable new and exciting ways of providing the best digital transformation experiences to organisations across Australia.”
Stephen Sims, Executive General Manager, Sales and Solutions said, “This is an exciting new chapter for FUJIFILM BI Australia. Under the leadership of Mr Matsumoto and the focus of our global strategy, we’re well positioned to continue our leadership in the market while innovating digital transformation solutions for all our customers, partners and the community.
“Already these Authorised Dealers represent a significant increase in market coverage and have the added benefit of providing their local perspective and knowledge to the customers they service.
“Each Dealer brings the highest standards of practice with a deep knowledge of our offerings, so we’re extremely confident these appointments will add tremendous value to our SMB and mid-market customers who trust and value local relationships.”
FUJIFILM Business Innovation Australia Authorised Dealers offer a broad range of products and solutions with an added focus on metro and regional customers. Authorised Dealers provide end to end support (from sales to service) with financing options provided by FUJIFILM Business Innovation Australia.
Media contact:
Aaron Prestipino
Corporate Communications Manager
aaron.prestipino.qp@fujifilm.com
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is a global leader committed to continuously deliver innovations to customers’ businesses worldwide, for creating innovative and fulfilling workplaces by effectively adopting information and knowledge through digital transformation (DX). We have pioneered numerous technologies and accumulated expertise since our establishment in 1962, to build an environment that encourages the use of one’s creativity to maximize organizational strengths. Our portfolio includes conducting R&D, manufacturing and sales of world-class workflow solutions, IT services, and printing equipment such as digital multifunction printers (MFPs). We also offer business process outsourcing (BPO) services as well as marketing and implementation support of Enterprise Resource Planning (ERP) systems.
On 1 April 2021, we have changed the company name to FUJIFILM Business Innovation. More than just a name change, it embodies our commitment to continue as a company that always pursues business innovation. FUJIFILM Business Innovation Asia Pacific is the regional headquarters of the global company, FUJIFILM Business Innovation, providing corporate support and shared services for the Asia Pacific region.
https://fujifilm.com/fbglobal - Global website
https://fujifilm.com/fbau - Australian website
Fuji Solutions Group is committed to providing high quality products, services and solutions tailored to meet the diverse needs of businesses, both small and large. Whether you seek a new printer, Document Workflow Solutions, Digital Transformation or Managed Print Services, we have you covered. Our team of highly qualified and trained technicians and specialists ensure that your equipment or solution perform at their optimum, delivering unique business value. Find out more information at https://www.fujisolutions.com.au
About DX Business Innovation
DX Business Innovation is one of Western Australia’s leading technology providers of digital print and document solutions. We provide business solutions that transform our client’s digital and paper workflows. We bring over 35 years of experience in the printing, copying and digital documentation industry. Our dedicated team have assisted businesses in various industries to achieve their aspirational goals. We expanded from humble beginnings as West Country Office Machines and PrintSync (later acquired by Fuji-Xerox). Our depth of knowledge ensures getting the right solution for your situation. Find out more at: https://www.linkedin.com/company/dx-business-innovation/about/
About UTECK
UTECK has recently emerged as the newest authorized dealer for FUJIFILM BI Australia, establishing a strong metropolitan presence in Western Australia through a strategic partnership with SOS Office Equipment, a trusted player with over 30 years in the business. Specialising in the sales and maintenance of FujiFilm devices and cutting-edge software solutions, this collaboration positions UTECK to effectively serve customers spanning from Perth to Bremer Bay.
UTECK’S team brings over 40 years of combined experience in the dynamic digital document marketplace. Their expertise extends to servicing a diverse range of clients, including small and medium enterprises, tier 1 corporate entities, and government accounts. UTECK offers a streamlined approach by serving as a one-stop solution for customers, addressing their printing, copying, data storage, and operational needs. Additionally, the team provides hands-on consultation and robust account support to ensure a seamless experience.
For further details on how UTECK can enhance your business through FujiFilm solutions, visit: https://uteck.com.au
1. Gartner, Gartner Forecasts IT Spending in Australia to Grow 7.8% in 2024, Media Release, Accessed November 2023,
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