Overview

In a highly competitive market, traditional one-way marketing strategies may no longer be effective in targeting prospects. It is also difficult to maintain constant communication with existing customers, which affects customer loyalty. With digital technologies, organizations can maximize their brand strategies and promotional efforts by leveraging data analytics that drive future-proof marketing decisions.

Challenges


Myriad information, social, and communication platforms make it challenging for companies to accurately attract target customers.


Scattered data from various platforms are difficult to be integrated and analyzed.


With increasing demand for efficient customer services,
a two-way, interactive communication strategy is crucial to business success.  

Solutions

FUJIFILM BI HK offers a comprehensive suite of marketing automation solutions designed to elevate your marketing strategies. Our tools enhance customer experience and boost the overall effectiveness, driving better results across the board.

WhatsApp’s built-in form “Flows” – a marketing tool to improve customer experience

Marketing Automation Whatsapp Flow

WhatsApp Flows, a new feature that supports built-in forms, allows customers to schedule appointments, register events, and select products or services without leaving the conversation.

Features:

  • Reservation: Make an appointment for services or arrange a consultation directly on WhatsApp more easily and quickly than ever.
  • Registration: After registering via WhatsApp, merchants can send promotional messages to boost sales.
  • Getting a quotation: Answer the merchant's preset questions on WhatsApp to get personalized product quotations.
  • Automatic reply: Automatic reply to customers through WhatsApp's A.I. chatbot, ensuring inquiries are handled effectively and efficiently. 

An email marketing system that provides data insights and automated workflow

With our email marketing system, you can create personalized email content based on customer engagement data and set up campaigns to deliver your product messages, enhancing brand loyalty and boosting your sales conversion rate.

Features:

  • Based on customer behaviors and preferences, you can automate delivery of personalized promotional or follow-up emails. 
  • No programming experience is required. Use drag-and-drop to quickly create responsive customer emails, suitable for viewing on computers, tablets, or mobile phones.
  • An email activity report includes insights into delivery rate, open rate, click rate, bounce rate, and other metrics. You can adjust your promotional strategies and manage customer data based on email performances. 
  • A single management platform that can be connected to other applications or communication platforms, such as WhatsApp, SMS/MMS, WeChat, and online forms, making it easier to evaluate the overall marketing campaign effectiveness.

Benefit


Boost Efficiency and Productivity
Process automation, such as sending emails and notifications, reduces manpower cost and time.


Enhance Customer Experience
Process automation shortens the sales cycle, reduces response times to customer inquiries,
and meets customers' service expectations.

Expand Business by Multi-channel Marketing
Expand your marketing reach, drive sales, and focus on high-value strategic activities
by leveraging multi-channel marketing.

Increase Marketing Impact with Actionable Insights 
Process customer interactions analytics to craft personalized content,
engage with potential customers more effectively, and achieve superior marketing outcomes.

Want to elevate customer experience for better business outcomes?  

Book a demo now

Marketing Automation FAQs

Marketing automation involves using software and A.I. technology to automate common marketing tasks, such as email campaigns, social media promotions, and communication platform interactions. It helps brands manage customer data, increasing efficiency and enhancing overall customer experience.

  • Lead Nurturing: Use automated emails and content to guide potential customers through the sales funnel.
  • Cross-platform Integration: Centralize the management of various marketing platforms to improve overall performance.
  • Personalized Content: Deliver personalized product recommendations and content based on customer interests and behaviors.
  • Marketing Campaign Automation: Automate routine marketing campaigns, such as newsletter subscriptions and automated welcome emails with promotional offers.

A survey of Hong Kong’s social media platforms reveals that 77.6% of respondents regularly use WhatsApp* for communication. Organizations can tap into this extensive user base by leveraging WhatsApp to engage more effectively with customers and capitalize on opportunities. 

*Source: Meltwater, 2024

 

FUJIFILM BI HK is dedicated to streamlining and automating business operations by simplifying complex processes. Our experts provide tailored consultation and implementation plans designed to enhance your customer experience and drive business growth.

Book a demo now

Solutions & Services