FUJIFILM India Strengthens its Mission to Spread More Smiles with its ‘FUJIFILM Smiles Home’ Initiative on World Smiles Day

New Delhi, 7th October 2024: FUJIFILM India proudly celebrated World Smile Day by aligning with its mission of spreading joy and positivity through the launch of the FUJIFILM Smiles Home initiative, for The Earth Saviours Foundation’s Mandawar Village centre which is a home to 700 adults and senior citizens. This global observance resonates with FUJIFILM’s Group Purpose of “Giving Our World More Smiles,” which showcases its value to society and role in the world.

As part of its CSR initiative, the first phase of the FUJIFILM Smiles Home project aims to provide much-needed support and resources to underprivileged communities, amplifying FUJIFILM’s dedication to social responsibility and community upliftment. This launch marks the beginning of a multi-phase plan designed to amplify the positive impact and extend the reach of their efforts. FUJIFILM India also sensitized its employees about the joy and impact of contributing. The first phase witnessed the employee’s engagement in cooking for the community and inauguration of FUJIFILM Smiles Homes – which is equipped with essentials to promote health and wellbeing, improve living conditions and encourage community development.

Mr. Koji Wada, Managing Director of FUJIFILM India, shared his enthusiasm, “We at FUJIFILM India have created value from innovation by bringing diverse ideas, unique capabilities, and extraordinary people - who achieve their aspirations and give smiles to the world - together. This is at the heart of the Fujifilm Group’s Purpose – ‘Giving Our World More Smiles.’ Based on our purpose, this Corporate Social Responsibility activity of FUJIFILM India aims to serve the society by taking cognizance of their needs and work towards the upliftment of society while adding More Smiles.”

Mr. Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR, added, “The thought of starting an initiative like FUJIFILM Smiles Home came from our Purpose statement “Giving Our World More Smiles”. Apart from our extensive work in public health for active case finding of TB in Gujarat through our CSR, this year we were looking at opportunities to also connect with our Group Purpose with our CSR initiatives as well. Our search for a meaningful project ended at the inspiring work being done by the Earth Savior Foundation and we are very happy to connect and support their cause. On the event of World Smiles Day, we also did an activity by engaging our employees in this noble cause, with a thought of not only aim to uplift the lives of those in need but also foster a culture of compassion and community within our organization”.

FUJIFILM India reaffirms its dedication to making a significant positive impact through a range of innovative and compassionate initiatives. The launch of the FUJIFILM Smiles Home project signifies the commencement of their larger vision aimed at transforming lives and fostering a sense of joy within communities. This project is not just a standalone effort but a fundamental part of FUJIFILM India's broader strategy to address social needs and promote well-being. By focusing on such initiatives, FUJIFILM India demonstrates its ongoing commitment to advancing social responsibility, enhancing the quality of life for individuals, and cultivating a spirit of kindness and support across diverse communities.

FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in four business segments – Healthcare, Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo System (Instax), Optical Devises, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en