FUJIFILM India Launches “instax WIDE 400^TM” and Introduces New Colors to “instax mini LiPlay^TM”

New Delhi, 18 June, 2024: FUJIFILM India, a trendsetter in the instant photography world, is delighted to unveil an amazing addition to its instax TM series: the instax WIDE 400^TM, a wide-format analog instant camera with easy operation and enhanced group shots using the lever-operated self-timer. You can get hold of this extraordinary product from June 23 onwards which is priced at Rs.18,999.

Along with the new launch, the company has introduced new colors to its ‘instax mini LiPlay^TM’ hybrid instant camera in the Instax series. The popular camera will now be available in three new colors – MATCHA GREEN, MISTY WHITE, and DEEP BRONZE– to stay up to date with current trends. The new colors will be available in the market from July 19. 

A valuable addition to the Instax series of analog instant cameras, the ‘WIDE 400^TM is the successor model to the instax WIDE 300™ which was released in 2014. This analog instant camera is designed to be compatible with double-card-sized wide-format film. The camera captures exceptional shots with a simple turn-on and press the shutter button. Users will enjoy taking pictures of large groups, landscapes, and compositions that make the most of the empty spaces in various scenes as much as they want to, which is reflected in the promotional tagline of “make room for more”. 

Speaking about the exciting launch, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “FUJIFILM India is always striving to come up with unique offerings as per the current trends in order to persuade the Culture of Photography. With our new product launches, we are dedicated to fulfilling our Group purpose of “Giving Our World More Smiles.” Through innovative and user-friendly products, we aim to bring joy and convenience to our customers' lives, enhancing their experiences and creating lasting memories that bring smiles to their faces.” 

Since its 1998 launch, the instax™ series has evolved with trends and technology, expanding to include analog instant cameras, hybrid digital cameras, smartphone printers, and palm-sized digital cameras. The instax™ continues to offer diverse photography experiences, appealing to a broad audience from young women to men and middle-aged consumers. 

“The new line-up of instax^TM products includes eye-catching and globally trending features that cater to the new generation as well as the older ones. We are witnessing a shift in consumer preferences as more and more youngsters are opting for instant cameras. To cater to the evolving needs of the users, the instax WIDE 400TM offers the convenience of capturing group shots and maximizing the enjoyment of wide-format photography. These new launches, will significantly help expand the advanced portfolio of the brand and offer future-ready products to the consumers.” said Mr. Arun Babu, Head of Digital Camera, INSTAX & Optical Devices Business, FUJIFILM India. 

To complement the launch of the WIDE 400^TM, Fujifilm is also introducing a camera case specifically designed to match the color of the camera. Similarly, the renewed ‘mini LiPlay TM’ cameras are also getting matching color camera cases.

FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in four business segments – Healthcare, Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo System (instaxTM), Optical Devises, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en