FUJIFILM India launches “INSTAX mini 12”

New Delhi, April 20, 2023 – FUJIFILM India announces the launch of INSTAX mini 12 (mini 12), a new entry model of the INSTAX series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available at retail stores & online partners from 20th April onwards. The mini 12 is an evolved version of the globally popular INSTAX mini 11 (mini 11), and a perfect instant camera for close-up shots and selfies, incorporating functions that make it easier than ever before to capture various scenes.

The mini 12’s balloon-like design expresses the fun packed into the INSTAX, which allows users to produce photo prints on the spot, a unique feature of INSTAX. The lineup of five pastel colors offers a variety of colors to suit each individual's style.

The mini 12 features the “Automatic Exposure,” a popular function of the predecessor mini 11 launched in May 2020, in which the camera automatically determines the correct exposure for a given scene. Rotating the lens one step activates the “Close-up mode,” perfect for close-up shots and selfiles. This is the first entry-level INSTAX to feature a function that prevents discrepancies between the viewfinder field and the actual printout area in close-ups, allowing anyone to enjoy taking a close-up shot as intended. When taking a selfie, the “Selfie Mirror” beside the lens can be used to check the composition of a finished print while shooting.

Mr. Koji Wada, Managing Director FUJIFILM India said “My vision for the business of FUJIFILM India has been around the concept of nurturing the “Culture of Photography”. As an industry pioneer in the technology of photography, it excites me to introdce the mini 12 to India. As a product category instax is already playing a huge role in maintaining the culture of photography especially amongst our young gereration who have showed their love to mini 11 by buying them in huge numbers across India.The mini 12 is a step ahead in terms of technology which will enhance the user experience of instax. Fujifilm will Never Stop innovating for a better future.”

Mr. Arun Babu, Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India said “With the launch of mini 12, we have upgraded the product with features like Automatic Flash control which automatically adjusts to the amount of light from the flash for selfie (Close-up mode) and reduces blown out highlights making the images look more natural. Also new features like parallex correction and easy to operate lens design while adding different colors to this compact instant film camera that captures and prints credit-card sized photos in seconds that’s perfect for capturing and preserving memories on the go. We will be launching the mini 12 standalone and multiple combos of 10, 20 and 40 shots Fujifilm has also started offering the smartphone app “INSTAX UP!”, which can scan prints taken with INSTAX cameras and save them as digital prints in the smartphone. A digitized print can be combined with a favorite background, using intuitive operations common for smartphone apps, to create a collection of very original INSTAX prints. This app makes it easy to view precious INSTAX prints on a smartphone anytime and anywhere, or post directly to social media from within the “INSTAX UP!” smartphone application for instantaneous sharing with friends, a new way of enjoying INSTAX prints”

The product will be available from 20th April on www.Instax.in and various online retailers like Amazon, Flipkart, Nykaa, FirstCry to name a few apart from our huge retail store footprint across the country with over 700 stores which can be found at our website https://www.instax.in/apps/where-to-buy”

The INSTAX series of instant cameras, launched in 1998 and affectionately known as “Cheki” in Japan for many years, can not only allow users to print a precious moment on the spot, but also act as a new communication tool or tool of self expression for conveying inner sentiments. Fujifilm will continue to broaden the world of the INSTAX instant photo system, which can print photos immediately taken on the spot.
 

About FUJIFILM India:

FUJIFILM India Pvt. Ltd. Established in 2008 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in three business segments – Healthcare, Materials, and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Digital Still Camera, Instant Camera, Optical Devises, Graphic Communication Solutions, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en

Note: Please see the product information annexure for more product specification details of mini12.