FUJIFILM India launches the FUJIFILM X-T50 mirrorless digital camera

New Delhi, August 29, 2024: FUJIFILM India, a leading name in imaging technology, is thrilled to announce the launch of Fujifilm X-T50 mirrorless digital camera ("X-T50"), the latest model in the X series that delivers outstanding image quality with unique color reproduction technology in a compact, lightweight body. The starting price of the Camera body is Rs. 149,999.

In addition, for the first time, Film Simulation dial is incorporated on the top plate allowing a user to easily switch between "Film Simulations", a key feature unique to the company that enables a wide variety of color tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size.

Mr. Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we will continue to bring the products that demonstrates Value from Innovation by bringing diverse ideas, unique capabilities, and extraordinary people - who achieve their aspirations and give smiles to the world - together. We will stand strong and work towards our Group Purpose – ‘Giving our world more smiles.’ Based on our purpose, these new additions to Fujifilm's lineup are designed to enhance experience, bring fresher perspective and promote the culture of photography.”

Mr. Arun Babu – Associate Director & Head of Electronic Imaging, INSTAX and Optical Devices Business, FUJIFILM India shared, “The X-T50 is all set to create a stir among all the photography enthusiasts worldwide. With a 40-megapixel sensor and in-body stabilization, it’s designed to bridge the gap between high-end performance and portability. With its bespoke design, premium finishes, and the back-illuminated 40.2 megapixel "X-Trans™ CMOS 5 HR" sensor, the high-speed image processing engine "X-Processor 5※2, and a 5-axis, up to 7.0-stop※3 in-body image stabilization function. Best Compatible for Still Photography where the camera is a model that achieves high image quality, high performance and has high mobility.”

The X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more.

1 Including battery and memory card.

2 X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.

3 Based on CIPA standard, pitch/yaw direction, with "FUJINON Lens XF35mmF1.4 R" attached".

(1) High image quality and performance achieved by high-performance sensor and high-speed image processing engine

• The fifth generation of the X series is equipped with the back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.

• The improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras.^※4 In addition, the electronic shutter can be set to a shutter speed of 1/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at wide open aperture can be performed in a wide range of scenes.

• Equipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones^※6 . In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.

• There are total of 20 "Film Simulation" modes available for X-T5o including "REALA ACE," which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expression as if you were selecting a photographic film according to the subject or scene.

• The high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function .^※5 Images can be magnified 1.4x and 2x .

4 The X-T30 II mirrorless digital camera.

5 Depending on the shooting mode , the digital teleconverter may not be deactivated or selected.

(2) Enhanced functions to further expand the shooting range

・The camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.

・ 6.2K/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording.

・The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.

6 Set the subject detection setting to "Bird" to detect insects or "Aircraft" to detect drones.

(3) Sophisticated product design with the ultimate in functional beauty

・The round shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance.

・All new "Film Simulation dial" is incorporated on the top plate. This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.

・A pop-up flash integrated with the viewfinder is mounted on the top plate . It automatically controls the amount of light and shows its power in dark scenes and backlit portraits .

・The new model features a 1.84 million-dot, tiltable rear LCD monitor. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images.

FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in four business segments – Healthcare, Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo System (Instax), Optical Devises, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en