FUJIFILM India Announces the Launch of the Fujifilm GFX100S II: A Groundbreaking Addition to the GFX Series

New Delhi, July 22, 2024: FUJIFILM India – leading imaging company, announces the launch of the latest model of the mirrorless digital camera "GFX series," the "FUJIFILM GFX100S II" (GFX100S II), equipped with a large format sensor^*1 approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX100S II is equipped with a newly developed 102MP high-speed sensor, the "GFX 102MP CMOS II," and the latest high-speed image processing engine, the "X-Processor 5," all housed within a compact body weighing approximately 883g^*2, making it the lightest in its series. This mirrorless digital camera allows you to easily enjoy an extraordinary level of image quality.

The GFX100S II not only offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the large format sensor, but it also features AI-based subject detection, greatly evolving from its predecessor^*3. With its fast and highly precise AF and improved continuous shooting speed of up to 7.0 frames per second^*4, it can accurately capture moving subjects like never before. The in-body image stabilization function has also been enhanced, achieving a maximum of eight-stop^*5 five-axis performance, the best in its series. With these features packed into a lightweight and compact body weighing approximately 883g, you can enjoy the extraordinary image quality of GFX in a wide range of scenes. In terms of video performance, you can shoot vibrant and smooth 4K/30P videos, allowing for high-quality video production as well.

Mr. Koji Wada, Managing Director of FUJIFILM India, expressed, "At FUJIFILM India, we are dedicated to pushing the boundaries of innovation in the imaging industry, going leap and beyond to stand firm to our Group Purpose of “Giving Our World More Smiles.” The GFX100S II is a testament to our commitment to providing photographers with cutting-edge technology. With its advanced sensor, versatile film simulation modes, and AI-based subject detection, we aim to empower professionals to achieve their creative visions with unparalleled precision and efficiency.”

Mr. Arun Babu, Associate Director and Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, shared, "The GFX100S II represents a significant leap in imaging technology, combining a high-resolution sensor with cutting-edge features that cater to both professionals and enthusiasts. We are excited to bring this revolutionary camera to the Indian market, where photography is a rapidly growing passion and profession. With the GFX100S II, we are not only offering a camera but also supporting the broader digital ecosystem with tools and systems that ensure the authenticity and provenance of digital content.”

The GFX100S II provides not only professional photographers but also hobbyists who want to explore the world of large format photography with overwhelming image rendering capabilities and improved mobility. It offers the joy and pleasure of photography to a wide range of users.

*1 An image sensor with a diagonal length of 55mm (43.8mm x 32.9mm width x height), which has approximately 1.7 times the area of a 35mm format sensor
*2 Including the battery and memory card
*3 「FUJIFILM GFX100S」。
*4 When using the mechanical shutter
*5 At CIPA standard compliant in pitch/yaw directions, with "Fujinon Lens GF63mmF2.8 R WR" mounted

(1) Featuring a large format sensor with 102MP, it achieves an extraordinary level of image quality.

• Equipped with the newly developed 102MP large format sensor "GFX 102MP CMOS II" and the latest high-speed image processing engine "X-Processor 5", the GFX100S II brings out breathtaking resolution. Additionally, it accurately depicts captured scenery down to the finest details through a combination of color reproduction technology nurtured over many years with photo film.

• Improvement to the pixel structure has boosted the new sensor’s saturated electrons, thereby enabling the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can capture images at greater dynamic range and lower noise than with the previous model^*6.

• The new sensor’s micro lenses are improved to increase light use efficiency at the sensor’s edges, thus improving image quality and AF accuracy at the edges over the previous model.

• The GFX100S II is equipped with a total of 20 "film simulation" modes, including "REALA ACE," which combines faithful color reproduction and well-defined tonal expression, capable of expressing a wide range of colors. You can enjoy a diverse range of color expressions by selecting the appropriate film simulation mode that matches your subject or scene, similar to choosing a photo film.

• The GFX100S II is equipped with the "Pixel Shift Multi-Shot" feature, which controls the in-body image stabilization function with high precision to shift the image sensor while capturing photos. By performing a 16-shot RAW file capture, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software "Pixel Shift Combiner" to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, in the "Real Color" mode, which captures four RAW files with a one-pixel shift for each shot, it is possible to generate images with a resolution of 102 million pixels while suppressing false colors, in only one-fourth of the shooting time and data volume compared to the previous model.

*6 When shooting in 16-bit RAW

(2) Powerful IBIS mechanism in a compact body, it brings the extraordinary depiction closer to you.

• With a meticulously designed IBIS unit and a combination of gyro and acceleration sensors that accurately capture even the slightest movement, along with the use of image information to detect shake and improve correction precision, it achieves up to eight-stop five-axis stabilization performance. You can comfortably capture shots even in low-light scenes without a tripod.

• While evolving its features, the body size has been kept compact, with a height of approximately 104mm and a depth of approximately 87mm, similar to previous models. The weight has also been reduced further from the previous version, achieving a weight of approximately 883g, making it the lightest among the "GFX series" models equipped with a 102 MP large format sensor.

• The GFX100S II incorporates the texture "BISHAMON-TEX"^*7, which enhances the grip strength at various angles when holding the camera. The synergistic effect with the high-grip shape greatly supports handheld shooting.

*7 BISHAMON-TEX is a trademark or registered trademark of FUJIFILM Corporation.

(3) Don't miss decisive moments with the evolved high-speed, high-precision AF and continuous shooting performance.

• In addition to the evolved face and eye AF achieved through algorithm advancements, it is equipped with AI based subject detection AF developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones^*8. With the ability to automatically track the intended subject while maintaining focus, you can focus on capturing the perfect shot and composition. Furthermore, it features an improved AF predictive algorithm compared to previous models, enabling it to handle high-speed motion tracking situations effectively.

• With the new development of the 102 MP high-speed sensor, "GFX 102MP CMOS II," and the improvement in readout speed along with a newly developed shutter drive, it achieves a continuous shooting performance of 7.0 frames per second. It accurately captures those moments you don't want to miss.

• Equipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots. It suppresses image distortion and flow caused by shifts in the position of the eye, ensuring excellent visibility when using the viewfinder.

*8 *Set “SUBJECT DETECTION SETTING” to “BIRD” when you want to detect insects and to “AIRPLANE” when you want to detect drones.

(4) It is equipped with 4K/30P video recording capability, allowing for high-quality video production.

• Thanks to the new development of the "GFX 102MP CMOS II", the standard ISO100 is available in the video mode to deliver even higher image quality in video footage.

• It is equipped with a tracking AF function during video recording. When using AF-C + Wide/Tracking AF, you can easily capture the intended subject even in situations where multiple subjects are present by simply touching the subject you want to track.

• Realize smooth 4K video recording at 30 frames per second. It is capable of recording in 4K/30P 4:2:2 10bit on the camera's internal SD card. Additionally, it is possible to record using Apple ProRes^*9 by connecting an external SSD via a USB Type-C cable.^*10

• It is equipped with "F-Log2," which offers a wide dynamic range of 13+ stops*¹¹ for recording, allowing for increased flexibility in post-production. Additionally, it has the capability to record and output different video formats using different recording media and HDMI output. For example, you can record using "F-log2" on the recording media while simultaneously monitoring video with film simulation on an external monitor, making it suitable for various operations.

• It supports the Frame.io Camera to Cloud. This allows you to directly upload video and still image files to Frame.io, significantly speeding up the workflow from shooting to editing.

*9 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.

*10 There may be certain recording modes that are not compatible with certain types of SSDs. Please refer to our company's website for a list of SSDs that have been tested and confirmed to be compatible.

*11 Internal testing conducted by our company.

Hand grip「MHG-GFX S」

The metal hand grip enhances the grip and stability when shooting with larger telephoto lenses, and also improves convenience when using a tripod.

In recent years, it has become an important global issue to realize a society in which creative and business activities can be conducted with peace of mind by proving the tampering and authenticity of images when handling photographs and videos, we have joined two organizations, Coalition for Content Provenance and Authenticity “C2PA” and Content Authenticity Initiative “CAI”. We are participating in a project that aims to protect content and its creators and users through digital proofs, and will continue to develop a system to provide context and history that supports the authenticity of images by adding information such as the origin and record to the image file. We will gradually expand this solution to our GFX and X series line-up^*15, including the GFX100S II.

*12 An industry organization that formulates standards and technical specifications for the proof of history, such as the origin and change history of digital content.

*13 A community that leads global efforts to promote the use of proof of origin and change history of digital content.

*14 Launch schedule by countries or regions will be announced as soon as they are finalized.

*15 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).

FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in four business segments – Healthcare, Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo System (Instax), Optical Devises, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/en