FUJIFILM India’s Never Stop Screening to Reduce Diagnostic Delays campaign​

Tuberculosis, as a communicable disease, is an ongoing global epidemic that accounts for high burden of global mortality and morbidity in many countries, including India. It is estimated that 26 lakhs individuals develop TB annually in India. 50 deaths occur every hour due to TB in India. FUJIFILM India in line with the government of India’s mission to make India TB free by 2025, launched the Never Stop Screening to Reduce Diagnostic Delays campaign in association with National TB Elimination Programme (NTEP). ​

During the first phase of the Never Stop Screening to Reduce Diagnostic Delays project FUJIFILM India reached over 1 million people and screened 12000 people with symptoms of TB. Through the campaign 117 new TB patients were Identified across 27 cities including Delhi, Dadri, Dehradun, Haridwar, Haldwani, Rudrapur, Patna, Jaipur, Indore, Kolkata, Raipur, Patna etc. While the first phase of the campaign was focused on the Northern belt of the Indian sub-continent in the second phase of the campaign we aim to reach out to the weaker sections in the western, southern and eastern belts of the country. The first phase of the campaign was carried out in partnership with NTEP, The Union, US aid, Qure.ai, along with our CTP partners Apollo Tyres, Ambuja Cement, GAIL India, TCI Foundation. The implementation agency was Group M.​

FUJIFILM India’s second phase of the TB screening initiative aims to reach more than 5 million people and conduct X-ray for around 30,000 people using handheld X-ray machines. The campaign will focus on providing doorstep X-ray screening to facilitate TB diagnosis. The project will facilitate TB testing of identified presumptive cases. FUJIFILM India aims to increase awareness of TB as a curable disease and promote screening and early diagnosis among tea sector workers, difficult to reach population in rural and urban areas including the tribal population in the regions for Wayanad in Kerala, Kutch in Gujarat and Sivasagar district of Assam. This year we are implementing this campaign with the support of Pathfinder in partnership with NTEP The Union, US Aid, Stop TB and Qure.ai.