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Global branding campaign

MORE SMILES

Since our foundation the Fujifilm Group has transformed into a global innovator in Healthcare, Electronics, Business Innovation, and Imaging.

We have created value from innovation by bringing diverse ideas, unique capabilities, and extraordinary people - who achieve their aspirations and give smiles to the world - together.
This is at the heart of the Fujifilm Group’s Purpose – Giving our world more smiles.

MORE SMILES is a call to action that conveys what the Fujifilm Group does to fulfill our Purpose and articulates the positive impact we have on people and society.

At Fujifilm, innovation is what we do. Smiles are why we do it.

Transforming the world, one smile at a time

The Fujifilm Group will contribute to solving social issues through its businesses, including semiconductor materials and bio CDMO, and will work to achieve the Group Purpose of “Giving our world more smiles”.

Reconnecting the isolated to society

Supporting life-saving work with IT solutions

Supporting doctors and patients with technology

Helping reduce postoperative effects on patients with advanced image recognition technology

Protecting the environment that supports us all

To help with addressing environmental challenges, Fujifilm is embarking on several initiatives to reduce our environmental impact, primarily carbon emissions and water usage, while continuing to deliver value to customers.