FUJIFILM France unveils new branding and website for MyFUJIFILM, representing the first step in a plan to transform the B2C photo printing brand in France and Europe.
MyFUJIFILM was relaunched on the French market in May 2024 and offers a varied range of photo printing products ranging from photo albums to photo prints, including home decoration, personalized gifts and instax.
The brand renewal, carried out with partner agencies WeAreZag, Tom&Co and Eleven Miles, includes a new logo, a new dynamic visual identity, a friendly and accessible tone and new product images that highlight them. Its aim is to inspire everyday smartphone photographers as well as more discerning savvy photographers, encouraging them to get the most out of photos by turning them into emotional prints and gifts for themselves, their loved ones and future generations.
The new website, developed with the Tom&Co agency, brings new features focused on the consumer experience of high-quality photo printing services, thus offering a new personality to the MyFUJIFILM brand.