FUJIFILM Business Innovation Accelerates the Sales of Digital Colour Multifunction Printers in the European Market
April 16, 2024
TOKYO, April 16, 2024 – FUJIFILM Business Innovation announces the launch of its A3 and A4 digital colour multifunction printers, the Apeos series, to accelerate the sales in Europe. Starting with Italy, FUJIFILM Business Innovation plans to gradually expand the sales areas in the European region. Sales will commence from late April.
Apeos Brand LogoFUJIFILM Business Innovation will be selling a total of three A3 and A4 Apeos digital colour multifunction printer models*1 in the European region. The Apeos series is designed to contribute to the reduction of environmental impact, which is an important issue in Europe, by the Super-EA Eco toner*2 with low-temperature fusing performance. In addition, the products improve the quality of customers' operations by implementing robust security functions. The brand logo expresses FUJIFILM Business Innovation's commitment to be the bridge to resolving customers' business issues and helping them to attain their goals.
The sales will begin in Italy initially, and expand into the UK, France and Spain in the coming months. FUJIFILM Business Innovation plans to use a local distributor for sales in Italy, UK, France and Spain.
FUJIFILM Business Innovation has been selling products under the Fujifilm brand since April 2021, and is gradually expanding the sales regions from Asia Pacific to worldwide. In addition to the Asia Pacific region, the Apeos series is now being sold in the Middle East*3, South America*4, and Africa*5. In addition, production printers for commercial printing are already being sold in the European region*6, using Fujifilm's sales channels.
FUJIFILM Business Innovation will continue to expand its worldwide sales of digital colour multifunction printers, which are the gateway to information, and provide workflow solutions and IT services that promote the effective use of information, thereby helping customers achieve smooth communication and solve problems in their business operations.
- *1Apeos C7070 series (Apeos C7070, C6570, C5570, C4570, C3570), Apeos C3060 series (Apeos C3060, C2560, C2060), Apeos C4030 series (Apeos C4030, C3530)
- *2Lower toner fusing temperature reduces power consumption during fusing. The reduction in power consumption has resulted in a 54% reduction in CO2 emissions during equipment use compared to our conventional EA toner
- *3United Arab Emirates, India, Turkey, Bangladesh, Saudi Arabia
- *4Mexico
- *5South Africa
- *6Open in 27 countries in Europe (as of April 16, 2024)
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