Fujifilm Group’s Commitment

Fujifilm Group’s Purpose

Giving our world more smiles

We bring diverse ideas, unique capabilities,
and extraordinary people together to change the world.

The Fujifilm Group’s Purpose statement reflects our role in the world.
For the last 90 years, the Fujifilm Group, has brought smiles to the faces of people
around the world, and we will continue to connect with them through our wide range of
innovative products and services. With our new Group Purpose as our guide and
aspiration, we will increase the number of smiles in the world.

Purpose Concept Movie

Corporate Slogan

Value from Innovation

Fujifilm Group Charter for Corporate Behavior and Code of Conduct

We approach all our activities with an
“open, fair and clear”
corporate culture.

Our Mission

We, Fujifilm Business Innovation, have established the " Fujifilm Business Innovation Mission" to fulfill our mission and embody our significance and existence value through our business under the "Fujifilm Group Purpose".

Driving Business Innovation

This mission embodies our commitment to continuously innovate and extend new frontiers that help businesses grow. We do this by;

  • Providing outstanding products, services and solutions
  • Optimizing customer’s business processes across all work environments
  • Implementing workflows that enable effective sharing of information and knowledge, thus allowing customer to further leverage on their organizational strengths