Fujifilm’s brand-new flagship analogue INSTAX mini 99 instant camera dials up the colour on your photos.

Brightness Control Dial: This feature offers five distinct levels of brightness: the Light (“L+”) setting indicates the brightest exposure, the “L”, “D”, and “N” settings offer the normal range of brightness, and the Dark (“D-”) setting represents the darkest available brightness level.

Shooting Modes: A variety of shooting modes enhance the user experience, with Indoor Mode designed for low light situations, Sports Mode, which increases the shutter speed to grab the ideal action shot, Double Exposure Mode, which lets the user combine two images into one and Bulb Mode, which increases the amount of light let in when creating the image, creating a brightened effect on the print.

Focus Modes: The camera’s Landscape, Standard, and Macro Focus Modes are easily accessible by adjusting the lens dial. Landscape Mode focuses on subjects positioned at a distance reference of “3.0m and beyond”. Macro Mode is great for close-ups and selfies at a distance reference of “0.3m to 0.6m”. Users can select Standard Mode for everything in between.

Self-timer: The self-timer offers a convenient tool for shooting events or group photos, and mini 99’s flash controls include Auto mode, Fill-in (flash will always fire regardless of lighting), Red-eye Removal, or the option to turn the flash off, depending on the user’s lighting situation.

Grip and Tripod Mount: To enhance grip in even the most active image-making situations, mini 99 comes with a precision-milled, Base Grip with Tripod Mount that also acts as a grip when attached to the camera (tripod sold separately).

Accompanying the launch of the INSTAX mini 99, FUJIFILM Australia is releasing a colour-matched camera case and a photo album for mini films in a new Black colour. The company also plans to release the mini-format film “PHOTO SLIDE,” inspired by a photo slide mount, highlighting the impressive range of print expressions made possible by the mini 99.

For more product information, visit https://www.instax.com.au/cameras/mini-99/

And that’s not it! Fujifilm also announces an update to its free, downloadable INSTAX UP! Smartphone App. The INSTAX UP! Smartphone App is designed for INSTAX users to digitally scan, import, organise, and store their photos in one place, regardless of which FUJIFILM INSTAX instant film, instant camera or instant Smartphone printer they use.

The latest addition to the INSTAX UP! Smartphone App is its album feature. Utilising this clever new feature, users can easily organise and store their digital FUJIFILM INSTAX photos by themes, such as holidays, friends, and favourites. Within the album feature, users can add, tag, share, download and delete INSTAX images from the digital album, encouraging easy organisation of the INSTAX digital image collection. A list/box view can be created for each album. The updated INSTAX UP! App is available now.

Launched in 1998, the INSTAX brand celebrated its 25th anniversary in 2023. INSTAX started in Japan and has now grown into a global brand that operates in more than 100 countries around the world. Not only can you print important moments on the spot, but you can enjoy INSTAX as a new communication and self-expression tool to convey your creativity and feelings.

Fujifilm INSTAX believes that photography isn’t just about the taking. It’s all about the giving. Its range of instant cameras and printers, developed with passion and more than 85 years of Fujifilm’s photo imaging experience and constant innovation, allows you to give more of yourself, to give your creativity, your imagination, your point of view, your love, your thanks or just give a friend a memory to hold onto.

What will you give?

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FUJIFILM Australia is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic and imaging technologies.

Since 1934, Fujifilm has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. Fujifilm aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

Our purpose is “Giving our world more smiles”. We bring diverse ideas, unique capabilities and extraordinary people together to change the world.

For more information on the press release contact:

Ebony Santin | McCann | 0422 644 032 | Ebony.santin@mccann.com.au

For general press and media enquiries contact:

Corporate Communications Division – FUJIFILM Australia | ffau.pr@fujifilm.com

FUJIFILM, INSTAX, FUJIFILM INSTAX mini 99 are trademarks of FUJIFILM Corporation and its affiliates. © 2024 FUJIFILM Australia Pty Ltd.  All rights reserved.