Fujifilm Launches Mirrorless Digital Camera “FUJIFILM GFX100S II” 

TOKYO, May 16, 2024 – FUJIFILM Corporation announces the launch of the “FUJIFILM GFX100S II” (GFX100S II) worldwide in June and onward. It will be the latest addition to the GFX Series of mirrorless digital cameras incorporating the large-format image sensor^*1 approximately 1.7 times larger than a 35mm full-frame sensor.

The GFX100S II features the newly-developed 102MP high-speed image sensor the “GFX 102MP CMOS II” and the latest high-speed image processing engine, the “X-Processor 5” all housed within a compact body weighing approximately 883g^*2, making it the lightest among the 102MP large-format GFX series cameras. The camera is also equipped with a powerful image stabilizer and a high-speed, high-precision autofocus function, enhancing the user experience and immersing them in a whole new level of unparalleled image quality.

The GFX100S II delivers the rich tonal gradations and shallow depth of field of large-format digital cameras, and features AI-based subject detection AF, high-speed, highly precise AF that is a significant improvement over the previous model^*3, and improved continuous shooting speed of up to 7.0 frames per second^*4, it can accurately capture moving subjects like never before. The in-body image stabilization function has been improved from the previous model to 5-axis with a maximum of 8.0 stops^*5, achieving the highest performance in the GFX series. Despite these powerful features, the camera remains lightweight and compact only at approximately 883 g, allowing users to enjoy a new level of high image quality in a wide range of situations. It also excels at producing smooth, colorful 4K/30P video for high-quality image production.

The GFX100S II is a mirrorless digital camera with overwhelming descriptive power and mobility that has evolved from its predecessors, making it ideal for professional photographers as well as hobbyists who want to use large-format cameras.

*1 With a diagonal length of 55mm (43.8mm W x 32.9mm H), the image sensor has an area approximately 1.7 times that of the 35mm format
*2 Including attached battery and memory card
*3 "FUJIFILM GFX100S"
*4 When mechanical shutter is used
*5 Based on CIPA standard, pitch/yaw direction, with "FUJINON Lens GF63mmF2.8 R WR" attached

(1) Newly developed 102MP large-format sensor achieving extraordinary level of image quality

• The GFX 102MP CMOS II is equipped with a newly developed 102MP large-format sensor. In addition, the combination of the latest high-speed image processing engine "X-Processor 5", the "FUJINON GF Lens" that brings out overwhelming resolution, and the color reproduction technology cultivated for many years in photographic film, accurately reproduces the captured scene down to the smallest detail.
• The improved pixel structure has increased the number of saturated electrons in the new sensor, allowing ISO 80 to be used as the normal sensitivity; when set to ISO 80, the camera can shoot with an even wider dynamic range and lower noise than previous models^*6.
• Improved microlens of the new sensor improves the efficiency of light utilization at the edge of the sensor. Image quality and AF accuracy at the periphery of the lens have been improved compared to previous models.
• A total of 20 types of Film Simulations are available, including "REALA ACE," which offers faithful color reproduction and high-contrast tonality. Users can choose from 20 Film Simulation modes to give images a diverse range of distinctive tones, as if they are changing a suitable photographic films.
• The camera features the Pixel Shift Multi-Shot function, which enables 4x resolution and faithful color reproduction. The function controls the In-Body Image Stabilization (IBIS) mechanism at the advanced level to shift the image sensor by 0.5 pixel at a time and shoot 16 RAW images in a quick succession. The dedicated software “Pixel Shift Combiner” is then used to combine the 16 RAW files to generate a 400MP image (in the case of "High Resolution + Real Color" method). The camera can produce an image of approximately 400 million pixels (in the case of the "High Resolution + Real Color" method). In addition, by changing the control method within the camera body and combining four RAW files shot by shifting one pixel at a time, an image of approximately 100 million pixels can be generated (in the case of the "Real Color" method).

*6 When recording in 16-bit RAW

(2) Powerful IBIS mechanism in a compact body enables greater accessibility to exceptional image quality

• The camera is equipped with a meticulously designed IBIS. The combination of a gyro sensor and an acceleration sensor accurately captures even the slightest movement, and uses image information to detect blurring, thereby improving the accuracy of its correction. These features enable the camera to achieve 5-axis and up to 8.0-stop anti-shake performance, which is an evolution from previous models. This enables comfortable hand-held shooting even in low-light conditions.
• While incorporating new features, the body maintains the same compact dimensions as its predecessor, measuring approximately 150mm in width, 104mm in height, and 87mm in depth. The new model is lighter than its predecessor, weighing approximately 883g, making it the lightest model in the GFX series with a 102MP large-format sensor.
• As with the flagship “FUJIFILM GFX100 II” model, the new model also features the BISHAMON-TEX^™*7 texture that enhances grip at various angles when holding the camera. These characteristics, in combination with the ergonomically designed grip shape, provides powerful support for hand-held photography

*7 BISHAMON-TEX is a trademark or registered trademark of FUJIFILM Corporation.

(3) Advanced high-speed, high-precision AF and continuous shooting performance to capture the decisive moment

• In addition to face and eye AF that has evolved through improved algorithms, the camera is equipped with subject detection AF by AI developed using deep learning technology. It detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones^*8. The camera automatically tracks the targeted subject while keeping it in focus, allowing the photographer to concentrate on the shutter release opportunity and composition. The camera also incorporates an AF prediction algorithm, surpassing previous models’ motion tracking abilities and enabling superior performance in fast-moving scenes.
• The camera achieves the continuous shooting at a maximum speed of 7.0 frames per second thanks to the improved readout speed of the newly developed high speed sensor GFX 102MP CMOS II  and a newly developed shutter drive that ensures users never miss a moment worth capturing.
• The camera is equipped with a 5.76-million dot high-resolution EVF with a high magnification ratio of 0.84x. The EVF suppresses image drift and distortion caused by misalignment of the pupil to achieve high visibility when using the viewfinder.

*8 "Bird" is used to detect insects, and "Airplane" is used to detect drones.

(4) 4K/30P video recording function for high-quality video production

• ISO 100 can be used as the standard sensitivity thanks to the improved number of saturated electrons by the newly developed GFX 102MP CMOS II. This enables wide dynamic range and low noise shooting.
• The camera features a tracking AF function during video recording; when using AF-C+Wide/Tracking AF, users can easily specify the subject to be tracked by touching the screen, even in situations involving multiple subjects.
• Smooth 4K video recording at 30 frames per second. The camera can record 4K/30P 4:2:2 10bit to an SD card inside the camera. Additionally, Apple ProRes^*9 recording is possible by connecting an external SSD via USB Type-C. ^*10
• It is equipped with 13+stop^*11 "F-log2" that allows recording of richly graded video and greatly improves flexibility in post-production. In addition, different video formats can be recorded and output on recording media and HDMI output. For example, you can record in "Flog-2" on recording media while checking video using "film simulation" on an external monitor.
• Compatible with the Frame.io Camera to Cloud service. Video and still image files can be uploaded directly to Frame.io, dramatically speeding up the workflow from shooting to editing.

*9 Apple ProRes is a trademark of Apple Inc. registered in the U.S. and other countries.

*10 Some modes cannot be recorded depending on the type of SSD. Please check our web page for SSDs that have been tested for operation.

*11 Fujifilm's internal measurement

Hand grip "MHG-GFX S”

The metal hand grip improves the hold when shooting with a large size telephoto lens attached and also contributes to convenience when using a tripod.

In recent years, it has become an important global issue to rebuild trust online by proving the authenticity of photographs and videos. To further enable creative and business activities to flourish, we have joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). We are collaborating with these organizations to  help consumers verify content online through Content Credentials^*15  and will continue to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the image file. We will gradually expand this solution to our GFX and X series line-up^*16, including the GFX100S II

*12 An open, technical standards body addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of digital content. C2PA is a Joint Development Foundation project that publishes Content Credentials, the content provenance standard.

*13 A global community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance – called Content Credentials.

*14 Launch schedule by countries or regions will be announced as soon as they are finalized.

*15 Content Credentials are essentially a “nutrition label” for digital content that attach secure tamper-evident metadata to digital content, which can include important information such as the creator’s name, the date an image was created, what tools were used to create an image and any edits that were made along the way.

*16 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).