FUJIFILM Australia launches “instax WIDE 400^TM”

Australia, June 18, 2024 – FUJIFILM Corporation announces that the “instax WIDE 400^TM” (WIDE 400), from the instax series of analogue instant cameras, will be released on 1st July, 2024 in Australia.

The WIDE 400 is the successor model to the instax WIDE 300^™ which was released in 2014. This analogue instant camera prints photos on double-card-sized wide format film, allowing for more detail in every print. Building on the WIDE 300, the WIDE 400 design has been simplified to integrate the camera’s power function into the camera lens, just like other modern instax cameras. In addition, the new self-timer function makes taking group photos easy.

To complement the launch of the WIDE 400, Fujifilm is also introducing a camera case specifically designed to match the colour of the camera as well as a multi pack of film containing 40 shots of instax WIDE film.

“The WIDE 400 is made for capturing wide scenery and big family moments” said Daniel Paul, Head of Product Marketing Operations for instax. “We’re fortunate in Australia to have some of the most amazing landscapes, and the wider film format and simplicity of operation allows users to take even more beautiful photos than ever before.”

Since its original launch in 1998, the instax^™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital cameras.

Wide-format film offers the ability to capture a broader range of photographic scenes, making the WIDE 400 particularly well-suited for group shots and landscape photography. Its unique capability to capture the subject and the surrounding environment allows for creation of captivating images that fit more into the frame.

Fujifilm will continue to expand the world of the “instax ^™” instant photo system that allows people to enjoy on-the-spot photo printing.

(1) Analogue instant camera in a wide format

WIDE 400 features simple operation - just a single left turn of the camera lens powers it on, and users can take wide-format photos by holding the camera and pressing the shutter button. For capturing distant scenery, at a distance of 3 metres or more, turn the lens in the same direction to switch to the landscape mode, ensuring clear pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40 cm without any blurriness or focus problems.

WIDE 400 is an analogue instant camera that captures exceptional shots with a simple turn of the lens and press the shutter button. Our hope that users will enjoy taking pictures of large groups, landscapes, which is reflected in the promotional tagline of “make room for more”.

Launched in 1998, the instax brand celebrated its 25th anniversary in 2023. instax started in Japan and has now grown into a global brand that operates in more than 100 countries around the world. Not only can you print important moments on the spot, but you can enjoy instax as a new communication and self-expression tool to convey your creativity and feelings.

Fujifilm instax believes that photography isn’t just about the taking. It’s all about the giving. Its range of instant cameras and printers, developed with passion and more than 85 years of Fujifilm’s photo imaging experience and constant innovation, allows you to give more of yourself, to give your creativity, your imagination, your point of view, your love, your thanks or just give a friend a memory to hold onto.

What will you give?

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FUJIFILM Australia is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic and imaging technologies.

Since 1934, Fujifilm has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. Fujifilm aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

Our purpose is “Giving our world more smiles”. We bring diverse ideas, unique capabilities and extraordinary people together to change the world.

*1. FUJIFILM, instax, FUJIFILM instax WIDE 400 are trademarks of FUJIFILM Corporation and its affiliates. © 2024 FUJIFILM Australia Pty Ltd.  All rights reserved.