FUJIFILM AUSTRALIA ANNOUNCES NEW FUJINON GF30mmF5.6 T/S AND FUJINON GF110mmF5.6 T/S MACRO

SYDNEY, 12 September 2023 - FUJIFILM Australia Pty Ltd is pleased to announce the launch of the “FUJINON GF30mmF5.6 T/S” (GF30mmF5.6 T/S) and the tilt shift macro lens “FUJINON Lens GF110mmF5.6 T/S Macro” (GF110mmF5.6 T/S Macro). The new lenses, capable of tilt-shift photography, join the line-up of GF lenses: interchangeable lenses for the GFX System of Fujifilm’s mirrorless digital cameras equipped with the Large Format sensor* 1 measuring 1.7 times that of the 35mm full-frame sensor.

The GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro offers the tilt function of tilting their optical axis and the shift function of moving their optical axis in parallel to alter how the optical axis relates to the imaging plane and
intentionally manipulate areas in focus and perspective. This caters to the needs of professional photographers who want to explore composition and shooting positions freely in architecture, landscape, and commercial photography. The tilt shift lenses feature optical design that secures approx. 85mm image circle to cover the range of shift adjustment up to ±15mm. The revolving operation of changing tilting and shifting directions is combined with the T/S revolving operation, in which the tilting mechanism is revolved to adjust the tilting and shifting directions to any angle from perpendicular to parallel, to enable the specialised shooting style while preserving the superior image quality of the GFX System.

The GF30mmF5.6 T/S is a wide-angle tilt shift lens with the focal length of 30mm (equivalent to 24mm in the 35mm film format). It suppresses distortion and ghosting, typically seen with wide-angle lenses, to achieve a high level of image resolution. This lens meets professional needs in landscape photography where everything within the frame is in focus from grass in the foreground to distant mountains, or in architectural photography with distortion characteristically seen when shooting tall architectures is corrected.

The GF110mm F5.6 T/S Macro is a mid-telephoto tilt shift macro lens with the focal length of 110mm (equivalent to 87mm in the 35mm film format) and maximum reproduction rate of 0.5x. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. The focal position of a subject in close-up can be controlled freely to meet the needs of commercial photography.

Coinciding the announcement of these products, Fujifilm has also unveiled the development roadmap for GF lenses, featuring new additions including a highly requested ultra-telephoto prime lens and a power zoom lens that can broaden the scope of video expressions.

“The new Tilt Shift lenses embodies our commitment to our users. No longer do photographers and videographers have to seek out third party solutions for perspective control solutions for the GFX System.” said Shaun Mah, General Manager of the Electronic Imaging & Optical Devices Division of FUJIFILM Australia.

Wide-angle tilt shift lens “GF30mmF5.6 T/S”

Advanced optical design that minimises various forms of aberration while delivering superior image resolving
performance

• The lens consists of 16 lens elements in 11 groups including three aspherical elements, two ED elements and one Super ED element. Its generous configuration featuring the use of a large aperture aspherical element as the front element as well as three ED elements provides advanced optical design that eliminates the need for electronically correcting distortion and lateral chromatic aberration. Spherical aberration, comatic aberration and field curvature are suppressed to the extreme extent to achieve edge-to-edge sharpness even during shifting.
• The use of Fujifilm’s unique Nano GI Coating technology controls refractive index on the lens surface moderately to inhibit unnecessary light reflection and reduce ghosting and flare, which are typically seen in wide-angle lenses.

Tilting and shifting mechanisms that make most of the benefits of the large format sensor

• Tilting of ±8.5° and shifting of up to ±15mm control the focal plane and perspective of the subject. The revolving operation of changing tilting and shifting directions within ±90° is combined with the T/S revolving operation, where the angle of tilting and shifting direction can be adjusted from perpendicular to parallel within 0°- 90° to give a high level of shooting freedom.
• The lens has a built-in sensor that detects the degree of shifting and revolving movements. This data can be checked in Live View and is recorded into image data so that it can be used during RAW processing.

Compact design that considers ease of use during shooting

• Wide-angle lenses tend to be large. However, this lens has kept the optical system that covers approx. 85mm image circle at just 138.5mm in length and 1.340g in weight by optimally positioning 16 lens elements in 11 groups, including aspherical elements and ED elements. Furthermore, a large aperture aspherical element is used as the front element to keep the lens’s filter thread to versatile 105mm , allowing users to use a variety of filters to suit situations including landscape.
• The lens comes with a tripod collar, specifically designed for it. Even during shifting, the collar helps maintain the subject’s position in relation to the lens to prevent parallax and facilitates accurate stitching of multiple images.

Mid-telephoto tilt shift lens “GF110mmF5.6 T/S Macro”

Optical design that produces incredible image sharpness

• This lens consists of 11 lens elements in nine groups including one aspherical element and two ED elements. The aspherical element controls comatic aberration and field curvature while the ED elements minimise axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction.
• This lens achieves the maximum magnification ratio of 0.5x for close-up photography. Users can enjoy free focal control by tilting up close to the subject, a feature useful in commercial photography for subjects such as still life.

Tilting and shifting mechanisms that make most of the benefits of the large format sensor

• Tilting of ±10°and shifting of up to ±15mm control the focal plane and perspective of the subject. The revolving operation of changing tilting and shifting directions within ±90° is combined with the T/S revolving operation, where the angle of tilting and shifting direction can be adjusted from perpendicular to parallel within 0°- 90° to give a high level of shooting freedom.
• The lens has a built-in sensor that detects the degree of shifting and revolving movements. This data can be checked in Live View and is recorded into image data so that it can be used during RAW processing.

Compact design that reduces burden during shooting

• This lens measures 149mm and weighs 1,255g with the filter thread size of 72mm. It uses a focus system that extends out the front group in order to keep the overall lens size compact.
• Close attention has been paid to designs of operation sections to achieve a highly functional design that reduces users’ burden during extended shooting.

FUJIFILM Australia Pty Ltd is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic, and imaging technologies.

Since 1934, Fujifilm has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. Fujifilm aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

For more information, please visit fujifilm.com/au