Fujifilm Announces “instax mini LiPlay^TM” Renewal

AUSTRALIA, July 2, 2024 – FUJIFILM Corporation announces that the renewed “instax mini LiPlay™” (mini LiPlay), a hybrid instant camera in the instax™*1 series, will be released on 19th July, 2024 in Australia.

The popular “mini LiPlay” will be available in three new colours (MISTY WHITE, MATCHA GREEN, and DEEP BRONZE) to suit your personal style. The mini LiPlay was the first hybrid instant camera to be released in the instax range and combines instant camera and smartphone printer technology into one device.

This updated version of the “mini LiPlay” also includes a USB Type-C charging port, making it more convenient to use, and provides firmware updates via the smartphone app*² “instax mini LiPlay™.” The camera retains its original features such as the “SOUND” function that allows users to record voice messages and the “DIRECT PRINT” function that enables the printing of smartphone-captured images. In addition to the release of the “mini LiPlay,” Fujifilm is also introducing a camera case in a matching colour.

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analogue instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital cameras.

The “mini LiPlay” released in 2019 is a highly regarded sound recording model that has gained popularity worldwide due to its functionality and design. This hybrid instant camera is compatible with card-sized “instaxTM mini film,” allowing users to take pictures with the LCD monitor on the back of the camera and select their favourite images to print. The camera’s “SOUND” function can record up to 10 seconds of audio. This audio data is then converted into a QR code and added to the printed image.

The “mini LiPlay,” camera itself is equipped with 13 design frames and 6 filters, and there are over 60 design frames on the smartphone app.

The “DIRECT PRINT” function allows the use of the “mini LiPlay” as a smartphone printer. The app also has a “SAVE PRINTED IMAGES” function, allowing users to save a photo printed with the “mini LiPlay”, as instax-framed images in the smartphone for easy sharing on social media.

*1 instax is a trademark or registered trademark of FUJIFILM Corporation.

*2 “instax mini LiPlay” is a free app for Android and iOS devices. It is available for download from Google Play for  

Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.

“mini LiPlay” is a hybrid instant camera that allows users to take pictures repeatedly with viewing the display on the back of the camera, and to carefully select and print their favourite pictures. The camera seamlessly combines the features of a camera and smartphone printer, empowering users to create their own unique memories. This philosophy is beautifully encapsulated in the promotional tagline of “life well curated™.”

Launched in 1998, the instax brand celebrated its 25th anniversary in 2023. instax started in Japan and has now grown into a global brand that operates in more than 100 countries around the world. Not only can you print important moments on the spot, but you can enjoy instax as a new communication and self-expression tool to convey your creativity and feelings.

Fujifilm instax believes that photography isn’t just about the taking. It’s all about the giving. Its range of instant cameras and printers, developed with passion and more than 90 years of Fujifilm’s photo imaging experience and constant innovation, allows you to give more of yourself, to give your creativity, your imagination, your point of view, your love, your thanks or just give a friend a memory to hold onto.

What will you give?

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FUJIFILM Australia is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic and imaging technologies.

Since 1934, Fujifilm has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. Fujifilm aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

Our purpose is “Giving our world more smiles”. We bring diverse ideas, unique capabilities and extraordinary people together to change the world.