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FUJIFILM Australia, Optical Devices Division, alongside its partner Igloo Vision, will unveil a fully immersive 360° booth experience at Integrate 2024, to be held August 21-23, 2024, in Sydney at Fujifilm’s booth E28A.
The space was launched at InfoComm in Las Vegas in June and voted one of the ‘Top 5 booths to visit’ at the show, then had its debut in Australia last week at EduTech 2024.
Interest in shared immersive spaces is at an all-time high, with companies around the world finding they are a perfect way to share VR/XR/360 content. From immersive teaching and learning spaces, to state-of-the-art stakeholder presentation sales & marketing suites, to project-critical control rooms to add value to every stage of the project lifecycle, immersive spaces are already being used by a variety of companies across every industry, for an even bigger range of use cases.
Delivering this dynamic immersive space will be eight FP-Z6000 Projectors, featuring FUJIFILM Z-Series’ rotating, folding lenses, and expansive lens shift options designed for installation versatility in even the most challenging spaces. With its 6000-lumen output and a 0.34–0.37 ultra-short throw ratio, the projectors will illuminate the space with content powered by software from Igloo Vision, Ltd. (Shropshire, U.K.), a leader in immersive experiences.
Igloo Core Engine is an operating system for immersive spaces which is designed to make them easier to use, easier to build, and easier to benefit from. It brings together over 15 years’ experience that Igloo has in the immersive technology sector, building, installing and developing software for hundreds of clients all over the world.
One particular feature of Igloo Core Engine that will enhance the experience within the FUJIFILM and Igloo immersive space is True Perspective – Igloo’s unique perspective correction feature that automatically applies the right, true-to-life perspective to immersive content.
It also means you can adjust the perspective in real time, depending on the position of the primary viewer. With the immersive space on display having wall, floor and ceiling projection, True Perspective will enhance content to make the experience for the visitor more realistic than ever before. The view perspective can be adjusted in real-time, depending on the position of the primary viewer. With the immersive space on display having wall, floor, and ceiling projections, True Perspective and FP-Z6000 will enhance content to make the visitor’s experience incredibly realistic.
Visitors can step inside Fujifilm and Igloo Vision’s custom-built space and be enveloped in specifically curated content thanks to a lineup of incredible content partners, like Atmosphaeres, Blend Media, RapturousMedia, who will transport visitors to stunning locations around the world – swimming with whales, beautiful beaches and forests, the aroura borealis and much more.
The immersive content projected by the FP-Z6000 Projectors, strategically and covertly installed behind walls and in ceilings, will focus on immersive spaces for:
- Immersive classrooms, where students, teachers and researchers can benefit from immersive technology in several ways and for several applications, across every level of education.
- Themed entertainment venues, such as family amusement facilities, museums, and theme parks, where immersive projector spaces captivate visitors, seemingly transporting them to different worlds and enhancing thematic storytelling.
- Real estate, where immersive projections can offer comprehensive walkthroughs of properties under construction or in distant locations, aiding decision-making without the need for physical visits. These projections also allow potential buyers to visualize various design options within commercial and residential spaces.
- Art galleries, where these projections can extend art beyond traditional frames, creating interactive exhibitions.
- Aviation, military, emergency services or other industries that utilize simulations and training, in which this technology can be used to create realistic scenarios.
The space will also feature a fully immersive octophonic (8.1 channel) ambisonic sound system, thanks to Optimal Audio, TAG and QSYS. So, as well as seeing stunning visual content, visitors will get to experience how directional audio can be used to enable you to be surrounded by speakers but easily know where to look and who’s talking to you.
"For years, shared immersive spaces were used almost exclusively for entertainment. Now organizations are finding that they create meaningful engagement among colleagues, customers, and students," said Simon Murphy, National Business Development Manager for projectors with FUJIFILM Australia’s Optical Devices Division. “FUJIFILM Z-Series Projectors are the perfect solution for immersive experiences, as they can be used to transform spaces into stories. FP-Z6000 allows users to project from spaces and places that few other projectors can. Their discreet installation makes the experience even more immersive. You’re not in a room with projectors; you feel you’re actually a part of the story.”
With almost five years of collaboration, Fujifilm and Igloo Vision have partnered on immersive experiences worldwide. As a result of this collaboration, FUJIFILM FP-Z6000 Projectors have been incorporated to create immersive spaces for a variety of corporate and higher-education customers.
“More and more clients are asking for floor projection, and Fujifilm Z-Series projectors have become our go-to,” said Colin Yellowley, founder of Igloo Vision. “We’re excited to be able to work with Fujifilm and its FP-Z6000 to add ceiling projection for a truly all-encompassing immersive experience. With the space being powered by our award-winning software platform for immersive spaces, Igloo Core Engine, we’re confident that the feeling of true immersion in Fujifilm’s booth at Integrate 2024 will be unmatched.”
Further information about Fujifilm projectors can be found HERE.