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News Release

October 22, 2024

The Japanese company celebrated 20 years of innovation as part of the FUJIFILM Group in photography, printing and medical imaging this week. 

FUJIFILM Australia celebrates 20th anniversary

Sydney, Australia – 22nd October – FUJIFILM Australia is celebrating its 20th anniversary as part of the FUJIFILM Group, marking two decades of commitment to innovation, quality, and customer satisfaction in the Australian market. Since becoming part of the FUJIFILM Group in 2004, FUJIFILM Australia has been at the forefront of imaging and information technology, transforming how Australians capture and share memories.

Key milestones in FUJIFILM Australia’s journey include:

  • Healthcare Innovations: FUJIFILM has made significant contributions to the healthcare sector in Australia, providing advanced medical imaging solutions that enhance diagnostic capabilities and patient care. Most recently the first Fujifilm Open MRI Machine was installed in Sydney. The new AI-powered Amulet Sophinity mammography system was also recently launched in Australia, the first system installed outside Japan.
  • Digital Transformation: In the early 2000s, FUJIFILM embraced digital technology, launching innovative products that set new standards in imaging quality. These included cutting-edge digital cameras and printing solutions, which have since become favourites among professional and amateur photographers alike. Most recently, the team launched the popular Fujifilm X-M5 and GFX100S II, focusing on content creators and professional photographers.
  • Sustainability Initiatives: Recognising the importance of environmental responsibility, FUJIFILM Australia has implemented numerous sustainability initiatives, focusing on reducing waste, conserving energy, and promoting recycling. For example, Instax products use entirely recycled paper in their packaging, and our factory in Melbourne draws all of its water from the roof. The local team has also dedicated time to rubbish collection, and our teams have collected 961kg of rubbish around our offices so far in 2024.

FUJIFILM Australia extends its heartfelt gratitude to its customers, partners, and employees for their unwavering support over the past two decades. Together, we look forward to the next chapter of innovation and excellence.

About FUJIFILM Australia:

FUJIFILM Australia is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic and imaging technologies. Since 1934, FUJIFILM has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. FUJIFILM aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide. For more information, please visit fujifilm.com/au

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