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Case StudyFUJIFILM SUPERCUP 2023

Over 750 people took multiple INSTAX shots with templates featuring popular soccer players.

Sports

At a soccer match at the Japan National Stadium, spectators could get two INSTAX shots taken with their choice of templates featuring five players from each team. The QR code on the template directed them to the tournament website, making it very useful for visitors. With over 750 people participating in the 3.5 hours before kick-off, it was proven how effective and enjoyable the experience was for customers.