make room for more™. Snap Perfect Group Shots with the NEW instax WIDE 400™.

• The addition of a self-timer enhances group shots and ensures everyone can be in the photo.
• The camera angle adjustment accessory and close-up lens complete the camera's upgrade from its first release 10 years ago.
• The automatic exposure and flash control paired with the unique WIDE-format film deliver a broad range of shooting opportunities, 'making room for more’. 

Plus, the instax mini LiPlay™ gets an upgrade, three new colours, textures, firmware and charging input.

RATINGEN, Germany, 18th June 2024: FUJIFILM Europe GmbH, Imaging Solutions Division, today announces the launch of the latest addition to the instax™ WIDE family, the instax WIDE 400™ instant camera ("the instax WIDE 400™") in a unique Sage Green.

The instax WIDE 400™ is the successor to the instax WIDE 300™ launched 10 years ago in 2014. It is an analog instant camera in the ever-popular WIDE format, which shoots double the width of the mini film. It is ideal for group shots and landscapes, allowing the photographer to capture the atmosphere of a place by including the world around the subject. The new & updated camera now comes with a self-timer, enhancing group shots and ensuring no one is left behind the camera. It also features a camera angle adjustment accessory to shoot the perfect angle without the need for a tripod. Furthermore, by attaching the included close-up lens, take photos as close as 40cm for beautiful macro images alongside original instax™ WIDE shots.

A new and unique instax WIDE 400™ camera case that matches the colour of the new camera will also be released at the same time.

Today, FUJIFILM Europe also announces that the instax mini LiPlay™ 2-in-1 hybrid instant camera ("the instax mini LiPlay™") is getting a refresh. Three new colours to match the latest trends— Matcha Green, Misty White, and Deep Bronze, with different textures to match each colour—have been released. While maintaining the same functionality, operability, and compactness, features such as the sound function for recording voice messages and the smartphone printer function for printing smartphone images have been retained. The camera now also benefits from the addition of a USB Type-C for charging. Additionally, the firmware update process, which previously required downloading from a website and saving to a micro-SD, is now simply operated by connecting the dedicated application and instax mini LiPlay™, further improving ease of use.

As with the existing instax mini LiPlay™, the camera itself comes with 13 design frames and 6 filters, while the dedicated app has over 60 design frames. The frames and filters can be used to add effects to images.

Fujifilm’s instax WIDE 400™ instant camera will be available at a manufacturer’s suggested retail price of EUR 149,99 (incl. VAT). It is expected to be available for purchase across Europe on 12th July 2024. For more product information, visit https://instax.com/wide400/en/

• This simply designed analog instant camera is compatible with instax™ 

WIDE-format film. With automatic exposure and flash control, simply turn the lens to switch it on, hold the camera and press the shutter button. After turning the lens to switch the power on, turn it further in the same direction to switch to Landscape mode, allowing you to capture distant scenery from a distance of more than 3m. Furthermore, by attaching the included close-up lens, you can capture images up to 40cm away for macro photography.

A lever-operated self-timer is mounted on the front side of the camera. When the lever is turned, the LEDs light up in sequence and the self-timer can be set for up to 10 seconds. Pressing the shutter release button starts the countdown and the LEDs go off one by one every two seconds. Group shots can be easily taken while enjoying the sound of the timer and the operation of turning the lever.

By using the included camera angle adjustment accessory, choose between two height options for the optimum shooting angle, all without the need for a tripod.