Case Studies
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![[photo] Screenshot of Cinematographer William Wages during an interview](https://asset.fujifilm.com/www/uz/files/2022-05/3ce34830c56ad76140f37b9c5ed19538/thumb_01.jpg)
LENS CHOICES IN THE DIGITAL CAMERA ERA
NEWAbility to Change Focal Lengths without Switching Lenses, Optical Quality and Size Top List of FUJINON Zoom Advantages
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![[photo] Close-up of Fujinon 50-135mm and 18-55mm lenses on a white table](https://asset.fujifilm.com/www/uz/files/2022-05/bfbd42064f0d67fe45b84cc74bf800b9/thumb_01.jpg)
Realizing Cinelens Weighing Less than 1kg
NEWBringing Fujifilm's latest technology together! Inheriting the optical performance of FUJINON CINE LENS, "FUJINON MK lens" challenged the realization of a cine zoom lens weighing less than 1kg.
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![[photo] A film crew on set on location in Tokofuji, Kyoto shooting an actress dressed in traditional Japanese attire under a wooden roof](https://asset.fujifilm.com/www/uz/files/2022-05/0f580b4e8c0dbbab6457897bb0920d11/thumb_01.jpg)
The MK Series Creates a New Digital Cinema World
NEWCinematographer Yoshihiro Enatsu tells what makes MK Series attractive.
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![[photo] A cameraman shooting an older gentleman working with rulers on a table](https://asset.fujifilm.com/www/uz/files/2022-05/6597f0710d877dc7d47c56cfcb8e4718/thumb_01.jpg)
Cinematographer Tells Us the Story of What Makes MK Series Attractive
NEWMK lens series achieves ultra-compact & lightweight body and excellent cost performance. Cinematographer tells us the story of what makes MK lens series attractive.
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![[photo] Premista28-100mm T2.9 zoom lens](https://asset.fujifilm.com/www/uz/files/2019-09/4d543c79fc06649de61fe77bb3e0e5d8/thumb_01.jpg)