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Bangkok, 28 August 2024 — Fujifilm (Thailand) Co., Ltd. continues to add fun to every memory with its latest offerings from the INSTAX series. In collaboration with a popular café in the heart of Bangkok, Fujifilm introduces the newest instax mini Link 3 smartphone printer, a favorite from the beloved Link series among users in Thailand and around the world. The trendy Libi Home café has been transformed into an "INSTAX VILLAGE," exuding a charming and cozy atmosphere. The event is packed with activities where INSTAX fans and café hoppers can explore the latest features of the Link 3 up close. Participants can collect stamps by joining the activities and stand a chance to win adorable prizes. The excitement doesn’t end there! Fujifilm has also teamed up with two renowned artists to create unique workshops, including paper craft and film painting, allowing DIY enthusiasts to decorate INSTAX films in their own style. Join the fun at Libi Home from today until September 10, 2024.
Mr. So Maruo, Managing Director of FUJIFILM (Thailand) Ltd., talks about the success of INSTAX, stating, “In a digital world where we store everything on our smartphones, Fujifilm continues to believe that a key aspect of photographic culture is preserving memories in the form of film. Since its launch in 1998, the INSTAX product line has gained popularity among users worldwide, reflecting that people still cherish the analog experience. Fujifilm has consistently developed new features that enhance the fun and convenience of using these products, in line with the lifestyle of the younger generation. Today, we introduce the Link 3 with the slogan, ‘bring fun to life,’ allowing everyone to enjoy features like instax AiR Studio and Click to Collage. In the future, we will continue to offer products that create lasting impressions for every memory, aligning with Fujifilm’s new group purpose of ‘Giving our world more smiles.’ We are confident that all the special activities will bring smiles to those who participate at this café.”
Ms. Aya Tokutake, Assistant to Managing Director and Regional Sale and Marketing Manager (Asia Pacific Region), discusses the direction of INSTAX product development, saying, “In recent years, the INSTAX product line has focused on creating a more hybrid experience, combining functionality that meets the demands of the digital world while retaining the charm of analog. Importantly, the heart of using INSTAX is sharing memories and emotions with friends and loved ones through INSTAX film, as reflected in the slogan ‘don’t just take, give.’ In the past few years, we’ve launched several INSTAX cameras and smartphone printers that seamlessly blend digital and analog fun. The same goes for the Link 3, which we are confident everyone will love, with its photo-editing features that can be enjoyed with friends via smartphones, allowing you to print and share what you create together, spreading joy without limits.”
Mr. Pasin Juntarasuntorngul, Head of Business Group Imaging Solutions and Industrial Business of FUJIFILM (Thailand) Ltd., remarks on the fun campaign, "The launch campaign for the Link 3 through a collaboration with a popular café favored by the younger generation reflects INSTAX’s intention to connect with its target audience, particularly Gen Z, who love spending time at cafés, taking photos with friends, and snapping selfies. We've found that this group also enjoys art, crafts, and creating projects that express their fresh ideas. So, we didn’t just launch the Link 3; we brought the vibrant atmosphere of Link 3 to life for them to experience firsthand. Additionally, we invited two young artists known to Gen Z through social media—mami.papercraft, who creates beautiful paper crafts, and Take Time to Make Kram, known for stunning art—to enhance this comprehensive experience. At this event, everyone can try out the various features of the Link 3, and once they print their photos, they’ll see how fun and personal memories can be, reinforcing the standout qualities of the Link 3."
Experience the excitement of the latest instax mini Link 3 smartphone printer, featuring two new functions: instax AiR Studio, which allows users to take photos with AR effects, and Click to Collage, which creates a collage from multiple shots, similar to a photo booth experience. These features are perfect for both selfies and group shots with a big group of friends. The Link 3 is now available for purchase through Fujifilm’s authorized dealers at a price of 4,490 THB.
Those interested can come and try out the features and take Photobooth pictures as souvenirs, with a chance to win prizes by participating in activities and collecting stamps at Libi Home every day from now until September 10, from 9:00 AM to 6:00 PM. Additionally, there will be special workshops with mami.papercraft and Take Time to Make Kram on the weekends of August 31 - September 1 and September 7 - 8, 2024. Register for the workshops in advance via Facebook: Instax Thailand
Stay updated with the latest news about INSTAX cameras on our Facebook page Instax Thailand, Instagram @instax_thailand, and Line OA @instaxthailand. For business inquiries, please contact instaxthmarketing@gmail.com.