Bangkok, 1st July 2024 – FUJIFILM (Thailand) Ltd. announces that the “INSTAX WIDE 400” (WIDE 400), the Instax series of analog instant cameras, will be launched in the Thai market at the end of July 2024. The “WIDE 400” is the successor model to Instax WIDE 300 which was released in 2014. This analog instant camera is designed to compatible with double-card-sized wide format film. With a simple operation of turning the power on with a single left turn, and holding the camera and pressing the shutter button enables users to snap the wide-format photos. In addition, the new self-timer function enhances the convenience of capturing group shots and maximizing the enjoyment of wide-format photography.
WIDE 400’s key visual
Since its original launch in 1998, the INSTAX series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The INSTAX continues to offer diverse ways to enjoy photography, broadening the user base from young women to men and middle-aged consumers.
Wide-format film offers the ability to capture a broader range of photographic scenes, making it particularly well-suited for group shots and landscape photography. Its unique capability to encompass both the subject and the surrounding environment allows for creation of captivating images that convey the full ambiance and atmosphere of the setting. This feature expands the possibilities for photographic expression, making wide-format film a globally embraced format.
WIDE format film
Product names
(1) INSTAX WIDE 400
2. Main features
(1) Analog instant camera compatible with the wide format
“WIDE 400” features the simple operation. Just a single left turn powers it on, and users can take wide-format photos by holding the camera and pressing the shutter button. For capturing distant scenery at a distance of 3 meters or more, turn the lens in the same direction to switch to the landscape mode, ensuring clear pictures. Furthermore, the camera package includes a close-up lens, allowing users to capture subjects as close as 40 cm without any blurriness or focus problems.
(2) Introducing a lever-operated self-timer designed to enhance analog usability
Positioned on the front of the camera, this self-timer offers a user-friendly experience. By simply turning the lever, a sequence of LEDs illuminates, allowing the adjustment of the self-timer for up to 10 seconds. Once the shutter button is pressed, a countdown begins, with the LEDs diminishing at an interval of 2 seconds. The charm of capturing memorable group shots is elevated with the tactile act of turning the lever and the subtle timer sound, emphasizing the pleasure of analog photography.
(3) Including the camera angle adjustment accessory
The addition of the “Camera Angle Adjustment Accessory” makes it possible to adjust the camera angle and easily enjoy self-timer shooting without the need for a tripod. This accessory offers two different angles that can be attached according to the height of the subject.
Price and Availability
The INSTAX WIDE 400 camera will be available in Thailand at the end of July 2024 at a price of 5,690 THB through official Fujifilm distributors. Stay tuned for the launch date announcement on Instax Thailand’s Facebook page.
Check out latest updates about Fujifilm’s INSTAX cameras via Facebook page: Instax Thailand, IG: @instax_thailand, Line OA: @instaxthailand, and contact for work or business at instaxthmarketing@gmail.com
For media inquiries, please contact:
FUJIFILM (Thailand) Ltd.
Saparat Pradith (Pare)
083-187-1166
Yuva Kaewvises (Va)
081-645-1459