Fujifilm Unveils the FUJIFILM X-M5: A Cutting-Edge, User-Friendly Mirrorless Camera for Stunning Shots Every Time — Ideal for Beginners and Content Creators Seeking a Light All-Rounder Camera

Bangkok, 14 October 2024 – Fujifilm announces the launch of the latest model of the mirrorless digital camera the “FUJIFILM X-M5” (X-M5). It is a new addition to the X Series of mirrorless digital cameras known for their compact and lightweight body and superior image quality based on the company’s proprietary color reproduction technology. The X-M5 is a mirrorless digital camera with a compact and lightweight body weighing approximately 355g, making it the lightest camera in the X series. The X-M5 is equipped with a full range of functions, including subject detection AF that can detect moving objects such as animals and cars using AI and a 6.2K/30P movie recording function, making it possible to shoot both still images and movies with a single camera. Additionally, the design features the high-quality appearance characteristic of the X series. The X-M5 is the perfect camera for a wide range of users, from first-time digital camera users to photography enthusiasts, enhancing the joy of photography.

The X-M5 is a mirrorless digital camera equipped with the back-side illuminated 26.1-megapixel “X-Trans™ CMOS 4” sensor and the “X-Processor 5” high-speed image processing engine, enabling high-quality image capture. A Film Simulation dial is located on the top surface of the warship to switch between "Film Simulation" modes, which allows users to enjoy various color tone expressions as if they were changing photographic film. The X-M5 is equipped with high-performance video recording functions such as 6.2K/30P 4:2:2 10-bit video onto an SD card inserted in the camera. In addition, its powerful digital image stabilizer and high-performance built-in microphone support comfortable video recording. As for the Vlog Mode, the newly introduced "9:16 Short Movie Mode" makes it easy to shoot vertical videos.

Product features

(1) Compact and lightweight body and product design that makes you want to enjoy shooting

• It weighs approximately 355g and measures approximately 111.9mm in width, 66.6mm in height, and 38.0mm in depth. The extremely lightweight and compact body for a mirrorless digital camera makes it easy to carry around and enjoy photography every day.

• Despite its compact size, the camera has the high-quality appearance of the "X series". Symmetrically placed dials on the top surface of the warship section highlight the beauty of the camera.

• The Film Simulation dial is conveniently placed on the left shoulder of the top face. Users can easily switch between a total of 20 Film Simulation modes according to the subjects and scenes, making it easier to enjoy a variety of color tones in both still and moving images.

• The top right features a mode dial. In AUTO mode, the camera automatically recognizes the optimal shooting mode for the scene, allowing even first-time digital camera users to easily capture high-quality stills and videos.

(2) Equipped with a high-performance sensor and high-speed image processing engine to achieve high image quality and high-performance AF

• The X-M5 is equipped with the back-illuminated "X-Trans™ CMOS 4" sensor with approximately 26.1 megapixels and the latest high-speed image processing engine "X-Processor 5". This allows for high image quality photography with low power consumption.

• The camera features the subject detection AF, developed with deep learning technology, in addition to the existing Face / Eye AF. AI is used to add the ability to detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.

• The latest AF predictive algorithm provides high tracking performance for moving subjects and high precision AF in low-contrast environments.

(3) 6.2K/30P video recording and other extensive video functions

• The X-M5 can record 6.2K/30P 4:2:2 10-bit video onto an SD card inserted in the camera and supports extensive video functions including 4K/60P and 1080/240P capability.

• The camera is equipped with powerful digital image stabilization. It is effective not only for minor camera shake but also for large shaking that occurs when shooting video while walking.

• For the first time in our digital camera lineup, three built-in microphones are equipped. You can choose from four microphone directivity options: surround, front, back, or front & back, depending on the situation. The camera is also the first to feature a steady-state noise reduction function, which reduces noise that continues to ring at a certain frequency, such as air conditioning noise.

• Vlog mode allows users to change shooting conditions intuitively by touching the LCD. Improvements in the number and placement of icons make video recording even more intuitive. In addition, the new "9:16 short movie mode" allows users to easily shoot vertical videos popular on various social media and smoothly share the captured content.

• New bit rates of 8 Mbps and 25 Mbps have been added to the bit rates that can be selected in the "Media Recording Settings" when shooting video. This shortens the transfer time to external devices such as smartphones and contributes to shortening the time required to upload captured video directly to social media.

Additionally, there are accessories to enhance content creation (sold separately), including the 'FAN-001' camera fan, which helps cool the camera for uninterrupted long hour shooting, and the versatile 'TG-BT1' tripod grip, making it easy to hold the camera or position it at any angle—whether high, low, or anywhere in between.

The XF16-55mmF2.8 R LM WR II lens is the successor to the popular large-aperture standard zoom lens, the FUJINON XF16-55mmF2.8 R LM WR and represents the flagship model in the XF lens lineup. This new version has achieved an approximate 37% reduction in weight compared to its predecessor, offering outstanding mobility despite its large aperture. The optimized lens configuration enhances imaging performance, delivering superior image quality across the zoom range. In addition, Fujifilm has introduced the "Aperture Click Switch" for the first time for the XF Lens lineup. This new feature allows for smooth brightness transitions during aperture adjustments, making video recording more natural and seamless.

The lens ensures sharp images while minimizing focus breathing to provide more consistent framing during focusing. Achieving a minimum focusing distance of 0.3m across the entire zoom range, the XF16-55mmF2.8 R LM WR II lens allows for close-up photography with a maximum magnification of 0.21x. The weight has also been reduced by approximately 37.4% to about 410g, ensuring excellent mobility. It features a dust-resistant, weather-resistant, and low-temperature-resistant construction with 12 sealing points throughout the lens body, along with a fluorine coating on the front element for superior water and smudge resistance.

The XF500mmF5.6 R LM OIS WR is a super-telephoto prime lens offering an impressive 500mm focal length (equivalent to 762mm in 35mm format) with an aperture of F5.6. This lens represents the pinnacle of optical performance in the XF lens lineup. Leveraging the advantage of the APS-C format, which provides a 1.5x crop factor equivalent, it delivers exceptional image magnification. Despite being a super-telephoto lens, it maintains a lightweight and compact design, weighing approximately 1,335g. This lens is particularly well-suited for shooting birds, wildlife, and aircraft, offering outstanding mobility that redefines the conventions of super-telephoto lenses. Its superior resolving power and portability make high-quality telephoto photography more accessible than ever. When combined with a teleconverter, the XF500mmF5.6 R LM OIS WR offers even greater flexibility in focal length. Using the FUJINON Teleconverter XF1.4X TC WR, the lens extends to a maximum focal length of 700mm (equivalent to 1067mm in 35mm format). With the FUJINON Teleconverter XF2.0X TC WR, it reaches a maximum focal length of 1000mm (equivalent to 1524mm in 35mm format).

The optimal lens arrangement in this model ensures balanced weight distribution for a comfortable and stable hold, allowing users to enjoy super-telephoto photography with greater ease and less strain. The Focus Preset function is featured so that the focus can be shifted to a location pre-defined with the Focus Preset button. This reduces users’ operation workload as they don’t need to re-adjust focus on a targeted subject. The lens features a dust and weather-resistant structure with 20 sealing points on the barrel and can operate in temperatures as low as -10°C. Additionally, the front element is fluorine-coated, providing hydrophobic and anti-stain properties. This makes the lens reliable for extended shooting sessions in harsh weather conditions.

FUJIFILM Thailand introduces the FUJIFILM X-M5 (with XC15-45mmF3.5-5.6 OIS PZ lens) for 33,990 baht, available in both silver and black. The FUJINON XF16-55mmF2.8 R LM WR II lens is priced at 45,990 baht, while the FUJINON XF500mmF5.6 R LM OIS WR lens launches at 112,990 baht. Pre-orders for the FUJIFILM X-M5 start on October 15, 2024. Fans can also look forward to the X-M5 launch event on November 22, 2024, at Lido Connect, where attendees will get an exclusive chance to experience the camera's features firsthand.

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