Fujifilm Unveils Medium Format Camera “FUJIFILM GFX100 II” and Latest Lineup of Interchangeable Lenses for the GFX Series

Bangkok, September 12, 2023 – FUJIFILM (Thailand) Ltd. is thrilled to announce the highly anticipated launch of the FUJIFILM GFX100 II, marking a groundbreaking addition to the GFX Series. Simultaneously, the company revealed its latest lineup of interchangeable lenses for the GFX Series: FUJINON Lens GF30mmF5.6 T/S,” “FUJINON Lens GF110mmF5.6 T/S Macro” and “FUJINON Lens GF55mmF1.7 R WR.” The new lineup of GF lenses reaffirms Fujifilm’s commitment to delivering exceptional image quality with large format sensors. The FUJIFILM GFX100 II and FUJINON Lens GF55mmF1.7 R WR will be available for pre-booking in Thailand on 28 September 2023 through Fujifilm’s authorized dealers, while FUJINON Lens GF30mmF5.6 T/S and FUJINON Lens GF110mmF5.6 T/S Macro will become available in November 2023.

The GFX100 II boasts a remarkable large format image sensor, approximately 1.7 times larger than a 35mm full-frame sensor, delivering rich tonal reproducibility and outstanding three-dimensional definition. At the heart of the GFX100 II lies the newly-developed high-speed 102MP sensor, the "GFX 102MP CMOS II HS," paired with the cutting-edge image processing engine, the "X-Processor 5." This dynamic duo delivers unparalleled performance in continuous shooting and video recording.

Furthermore, the high-speed image sensor and processing engine introduce AI-based subject-detection AF, developed using Deep Learning technology, along with the latest prediction AF algorithm. This enhancement propels burst shooting from the previous 5.0 frames per second to an impressive 8.0 frames per second, catering to diverse genres, including fashion, commercial, landscape, sports, and news photography, where speed is of the essence.

Revolutionizing video recording capabilities, it can internally record 4K/60P 4:2:2 10-bit video and supports 8K/30P video for the first time in the GFX Series. The camera's new "Video Format" modes adapt to the format of the lens mounted i.e., Premista, 35mm and Anamorphic (35mm), ensuring optimal video recording settings. To further enhance image quality, the GFX100 II also introduces the "REALA ACE" Film Simulation mode, offering faithful color reproduction and high-contrast tonality, making it suitable for any subject and situation. The camera's design features a large LCD, a tilted top panel, and a new texture, ensuring it meets the demands of professional photographers and videographers.

1.Unprecedented Burst Shooting and AF Performance

• The revolutionary 102MP image sensor "GFX 102MP CMOS II HS" offers double the signal readout speed for continuous shooting at 8.0 frames per second.
• Advanced Face/Eye AF, AI-based subject-detection AF, and predictive AF algorithms extend tracking capabilities to a wide range of subjects, including animals, cars, and more.
• A high-magnification, high-definition 9.44-million-dot EVF with 1.0x magnification ensures precise framing and tracking.
• The camera’s Zone AF function can now be customized. The shape of the AF area can be adjusted to suit a shooting situation for more accurate autofocusing.

2.Expanded Stills Expression

• ISO80 sensitivity and improved microlenses enhance image quality and AF accuracy.

• 20 Film Simulation modes including the new "REALA ACE".

• Pixel Shift Multi-Shot function offers 4x resolution and accurate color reproduction.

• Support for the HEIF file format ensures high-quality image storage.

3. Comprehensive Video Production Capabilities

• Internal 4K/60P video recording, 8K/30P video, and support for three Apple ProRes codecs.

• Video Format modes adapt to lens format, ensuring optimized settings.

• Tracking AF for video recording, F-Log2 with expanded dynamic range, and 8K/30P 12-bit RAW output via HDMI.

4. Extensive System Expandability

• Ethernet port, HDMI Type A, and USB-C terminals facilitate external device connectivity.

• External SSD support for direct data recording.

• Integration with "Frame.io Camera to Cloud" and timecode sync with ATMOS AirGlu™ BT.

• Dual card slots for CFExpress™ Type B and SD cards, IPTC metadata support.

5. Powerful Hardware and Functional Design

• Up to 8-stop five-axis IBIS.

• Improved grip with BISHAMON-TEX texture.

• Tilted top panel for quick access to settings.

• Optional accessories: the vertical battery grip "VG-GFX II" and the cooling fan "FAN-001," enhancing the camera's versatility in various shooting conditions.

• Three customizable Fn buttons for smoother camera operations

Coinciding the launch of FUJIFILM GFX100 II, Fujifilm also announced the release of the large-aperture standard prime lens “FUJINON Lens GF55mm F1.7 R WR” and two tilt-shift lenses “FUJINON Lens GF30mm F5.6 T/S” and “FUJINON Lens GF110mm F5.6 T/S Macro.” Expanding its lens lineup, the company aims to boost the appeal of the GFX system, broadening the possibilities for image creation.

The GF55mmF1.7 R WR is a versatile large-aperture prime lens with a 55mm focal length (44mm in 35mm film format). Its large format enhances the richness and creamy bokeh, making subjects pop against a blurred background. This lens mimics human vision for natural perspectives, ideal for detailed snapshots and portraits. The GF55mmF1.7 R WR consists of 14 lens elements in 10 groups including two ED elements and two aspherical elements to deliver superb image resolution. It effectively controls aberrations, maintaining bokeh quality. The lens weighs 780g and measures 99.3mm in length. The lens offers exceptional versatility for various genres, from everyday snapshots to professional portraits, indoors and outdoors.

The GF30mmF5.6 T/S is a wide-angle tilt shift lens with a focal length of 30mm (equivalent to 24mm in the 35mm film format). This lens features a sophisticated optical design with 16 elements in 11 groups, including three aspherical, two ED, and one Super ED element. It suppresses distortion and ghosting, typically seen with wide-angle lenses, to achieve a high level of image resolution. This lens meets professional needs in landscape photography where everything within the frame is in focus from grass in the foreground to distant mountains. The lens keeps a compact profile, measuring just 138.5mm in length and weighing 1.340g.

The GF110mmF5.6 T/S Macro is a mid-telephoto tilt shift macro lens with a focal length of 110mm (equivalent to 87mm in the 35mm film format) and a maximum reproduction rate of 0.5x. With 11 elements in nine groups, including one aspherical and two ED elements, this lens delivers outstanding sharpness. It suppresses various types of aberration including distortion, lateral chromatic aberration, and axial chromatic aberration to achieve an advanced level of image resolution. At 149mm in length and 1,255g weight (with a 72mm filter thread), this lens stays compact. Its thoughtful design minimizes user fatigue during long shoots.

Fujifilm Thailand is holding an official launch and trial event for the GFX100 II and the new lens lineup on September 28, 2023. Customers can order the GFX100 II and FUJINON Lens GF55mmF1.7 R WR from 29 September onwards through Fujifilm’s authorized dealers. Official retail prices for the GFX100 II and the GF55mmF1.7 R WR will be announced on 28 September.

The two new wide-angle tilt shift lenses “FUJINON Lens GF30mmF5.6 T/S” and “FUJINON Lens GF110mmF5.6 T/S Macro” will become available in November 2023 with pricing details to be announced at a later date. To stay updated on the launch event and pre-booking details, please follow the “Fujifilm X Thailand” Facebook page.

For more information on the launch of Fujifilm’s latest cameras and lenses as well as other updates from Fujifilm Thailand, please visit Facebook Page: Fujifilm X Thailand, IG: @Fujifilmxthailand or Line OA: @FujifilmxThailand