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Bangkok, 31 January 2024 — Celebrating its 90th anniversary, Fujifilm Group announces its new global purpose, "Giving Our World More Smiles." In the journey of the past nine decades, Fujifilm has evolved into a global, multi-national company innovating diverse businesses in healthcare, materials, business innovation, and imaging. The fresh purpose reflects the company's dedication to bringing diverse ideas, unique capabilities, and extraordinary people together to change the world through revolutionary innovations. Approaching its 100 years, Fujifilm stays steadfast in its commitment to aiding society in overcoming social and health challenges, contributing to a sustainable world, and ultimately bringing smiles to more faces.
Mr. Teiichi Goto, President and CEO, Representative Director of FUJIFILM Holdings Corporation, states, “On the occasion of Fujifilm’s 90th anniversary, we would like to express our sincere gratitude to all our past and current customers, partners and employees, who have supported us throughout our long history. Reflecting on our 90th anniversary, the Fujifilm Group held numerous discussions and focus groups about our role in society and how we contribute to create a brighter future. We established a new Fujifilm Group Purpose: “Giving our world more smiles.” For the Fujifilm Group to continue providing innovative value and achieve sustainable growth toward our 100th anniversary and beyond, as an embodiment of our aspirations, our employees - our driving force -, will propel our Group toward realizing our purpose. Our vision for the future is to become a company that creates smiles. We will continue to embrace the challenge of learning from the past to shape the future. By combining the Fujifilm Group’s strengths in technology and the wisdom of our diverse and talented workforce, we will contribute to solving social issues through all of our businesses, spreading joy and bringing smiles to so many around the world.”
Fujifilm Group’s subsidiaries in Thailand are collectively striving to address social and health challenges, guided by their new purpose to bring more smiles to the world. Mr. So Maruo, Managing Director of FUJIFILM (Thailand) Ltd., shares, “Since its establishment in 1989, Fujifilm Thailand has pursued a mission to contribute to Thailand's sustainable development across four core businesses. Our innovative solutions have garnered the trust of government and corporate customers. Whether capturing joy through our digital cameras and INSTAX films or bringing smiles to medical professionals and patients with our one-stop healthcare solutions, every smile fuels our commitment. These smiles motivate us to persist, and we aspire to create even more in the future.”
Mr. Masaaki Yanagiya, President, FUJIFILM Business Innovation (Thailand) Co., Ltd., says, “As a business innovation partner, FUJIFILM Business Innovation Thailand finds motivation in the smiles of our customers’ customers. Our primary objective is to deliver value in B2B sectors through our extensive range of products and services. Aligned with our global purpose, we are committed to advancing and contributing to a society where smiles abound.”
Leveraging its experience and resilience in overcoming challenges over the past 90 years, Fujifilm Group remains steadfast in its commitment to bringing smiles to countless faces.
Check out Fujifilm's 90th Anniversary video here: https://www.youtube.com/watch?v=g1NmdKJNono