12 July 2023 — BIG Camera Corporation Public Company Limited has joined forces with FUJIFILM (Thailand) Ltd. to introduce the brand-new "POP PRINT" One-Stop Printing Center. This new facility aims to modernize and enhance the printing business, catering to the evolving printing needs of customers in the digital era. Located on the 3rd floor of Central Chiang Mai (Cen Fest), a prominent department store in the city center, POP PRINT boasts a contemporary and spacious design, welcoming customers of all ages and genders. The partnership between BIG Camera and Fujifilm, two industry leaders, aims to establish a comprehensive printing business model that meets the demands of the modern world, while preserving the enduring value of physical printing across analog and digital realms. The printing center offers a wide array of services, including label printing, business cards, cards, and stickers, without any minimum printing limit. Such mechanisms have long fueled the growth of small and medium-sized enterprises (SMEs). POP PRINT targets Thai customers, both individuals and SMEs, as well as foreign tourists. The center provides convenient instant photography and printing services, supported by knowledgeable staff. Additionally, it plans to launch a comprehensive online service, catering to the preferences of the new generation, with online ordering options and fast delivery through courier services.
At POP PRINT One-Stop Printing Center, customers can enjoy an extensive range of photography and printing services. This includes PHOTO ID, an express ID photo service offering instant results. The center also offers various options such as photo stickers, customizable photo cards, and personalized photo books, perfect as unique gifts for loved ones. For those seeking a contemporary aesthetic, POP PRINT presents canvas floating prints in modern and minimalist styles, appealing to all family members. Moreover, the center provides comprehensive printing support for SME entrepreneurs, covering business cards, stickers, product labels, brochures, and A3-sized promotional posters, all available through on-demand printing with no minimum order quantity. Customers can customize the size, format, and quantity based on their specific requirements. Crucially, POP PRINT delivers exceptional quality photos and prints, employing state-of-the-art printing technology from Fujifilm's renowned total printing solution.
Mr. Chitchai Thienkanjanawong, Deputy Chief Commercial Officer – BIG Camera Corporation Public Company Limited, spoke about the strategy of cooperation with Fujifilm this time, stating, "BIG Camera has been dedicated to operating a business that serves all consumer photography lifestyles for 25 years. We are a leading digital camera and photographic equipment provider, offering a wide range of products and services under the 'Everything is Possible' concept. We continuously develop excellent services across all aspects of photography, creating an All-In-One ecosystem for our customers. Additionally, we have expanded our business and introduced a new brand called 'POP PRINT,' focusing on delivering a one-stop photo printing service that stands out with DIY options. Customers can design and customize the format, size, and printing materials according to their preferences. Our goal is to redefine the traditional photo printing experience and modernize the concept of old photo printing shops. Moreover, we have plans to provide services tailored to the digital age, including online ordering and delivery through delivery services. This will bring enhanced convenience to our customers."
"We have partnered with Fujifilm, a global leader in printing solutions, to launch our new printing center ‘POP PRINT’. This collaboration stems from our trust in Fujifilm's printing technology. The company never stops innovating to meet evolving market demands. BIG Camera and Fujifilm have enjoyed a long-standing partnership from the analog to the digital era. We firmly believe that Fujifilm's printing products and solutions will fulfill the needs of POP PRINT's consumers," expressed Mr. Chitchai Thienkanjanawong.
Ms. Piyachanok Sirimangkla, Business Development Manager, Fujifilm (Thailand) Ltd., explains the Total Printing Center and One-Stop Printing Shop business model that combines with the POP PRINT shop, saying, "We are delighted to collaborate with BIG Camera and deliver printing solutions through a one-stop printing center that leaves a lasting impression on customers. In today's era, printing innovation has made significant development and Fujifilm offers solutions with integrated functions catering to various print sizes and formats. Our commitment is to facilitate the transformation of traditional printing shops into Total Printing Centers and One-Stop Printing Shops, where customers can place print orders on demand without any minimum order restrictions, allowing customization of size, pattern, and quantity as needed. This way, our partners can thrive amidst new trends without shuttering their photo printing businesses but instead transforming into One-Stop Printing Service providers. Fujifilm firmly believes in the enduring value of print and ensures its integration into people's lives, not only in daily routines but also in the rapidly changing modern business."
The partnership between Fujifilm and BIG Camera exemplifies Fujifilm's commitment to its Photo NEVER DIE campaign as it continues to pioneer printing advancements and forge successful alliances with trusted partners who recognize the value of Fujifilm's innovative solutions and one-stop services. This collaboration seeks to preserve the printing culture by adapting to emerging trends in line with its global campaign "NEVER STOP Believing in Print."