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FUJIFILM (Thailand) Ltd., in collaboration with FUJIFILM Business Innovation (Thailand) Co., Ltd., takes a step forward to penetrate the commercial printing market through the campaign 'Never Stop Believing in Print.' The synergy propels the transformation of the printing industry under the concept 'From Office Printer to Commercial and Packaging Printing' with the introduction of the FUJIFILM Asia Pacific Demo Center. The showroom highlights potential in innovation and digital printing solutions that cater to today's business needs across Asia-Pacific region.
Mr. So Maruo, Managing Director of FUJIFILM (Thailand) Ltd., said, "Over the past three decades since FUJIFILM was established in Thailand, the company has been playing a significant role in supporting local entrepreneurs with our proprietary innovations and technologies, assisting them to keep up with global trends in digital transformation era. In alignment with our global branding campaign “NEVER STOP” that reflects FUJIFILM's business philosophy and commitment, the company will continue to develop our technologies and innovations to offer high-value products and services, contributing to the development and improvement Thai society.”
Commercial printing innovation is one of the key strengths that FUJIFILM gains recognition in the industry. In 2021, FUJIFILM posted global business performance with all-time high revenue across all segments. The company saw a 31% growth in Healthcare business, while Business Innovation and material segment, including graphic communication, generated 30% and 25% revenue growth respectively.
The results showed that the overall revenue from the B2B market grew by 86%, which more than 50% came from the printing business. The growth is in line with the rising demand for printing, particularly in the packaging segment driven by MSMEs and e-commerce businesses amid the backdrop of the COVID-19 pandemic.
Building on the FUJIFILM success, this year, the FUJIFILM (Thailand) Ltd., and FUJIFILM Business Innovation (Thailand) Co., Ltd., forge synergistic partnership to step forward and strive to become No.1 Total Printing Solutions under the campaign 'Never Stop Believing in Print.' The synergy promotes the development of technologies and innovations, such as solutions that enable printing on a wide range of materials under the concept "From Office Printer to Commercial and Packaging Printing. Also, the team establishes FUJIFILM Asia Pacific Demo Center to showcase FUJIFILM's expertise in cutting-edge printing technology and strengths in office printing solutions. The showroom displays the latest printing technology introduced by the two companies and allows customers to experience a wide range of products, designed to serve the future demands in commercial printing in Thailand. The companies aim to develop the showroom to become the most comprehensive center for total commercial printing solutions in the Asia Pacific.
Mr. Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand) Co., Ltd., said, “Thailand is home to the largest printing industry in Southeast Asia both domestically and internationally. The country's printing industry is in line with the growth of the global trend. In the past, printing served local businesses with products such as business card, brochures, and flyers. Nowadays, business models has been changing rapidly from the last decade, we have to adapt to the change and add variety of products, services and solutions to meet the ever-changing needs of customers.
FUJIFILM sees a positive outlook for Thailand's printing industry, poised for exponential growth especially in prints, packaging, labels, and value-added printing segment. The trend is boosted by the growing needs of local businesses in seeking unique packaging and labels to make products stand out and attract consumers. They also serve as a marketing tool that customers are willing to invest.”
The FUJIFILM Asia Pacific Demo Center elevates services for commercial printing through this one-stop service center where offers a wide range of solutions to serve the different needs in commercial printing, including paper, packaging, and billboard. It showcases cutting-edge technologies and innovations with high-speed printing that make printing available on different materials such as plastics, metal sheets, and corrugated cardboard. The center aims to attract e-commerce, MSMEs, and large industrial operators with cost-effectiveness, efficiency, and uncompromising quality which are key business strategies to build customers' confidence prior to making investment. These are the key reasons behind the synergy of both companies to develop this showroom.
At the FUJIFILM Asia Pacific Demo Center showcases the most advanced printing technologies and solutions such as SAMBA drop-on-demand inkjet printheads that come with nozzles, smaller than the width of a human hair and capable of incredible printing speed of 100khz. Jet Press 750S with SAMBA inkjet printhead delivers ultra-high-quality suitable for different outputs ranging from packaging to high-end print.
Acuity B1 enables direct print on various materials, including thick materials such as metal and tin can packaging. Revoria Press PC1120 delivers printing quality at a high level with the latest innovation of a 6-color print engine enabling special toner including Gold, Silver, Pink, and White with high-definition for the more realistic and sharper image quality. This high-performance printer allows continuous print at high-speed with Artificial Intelligence (AI) that automatically corrects photo images, making printed colors look brighter. In addition, there are different models of small to large-scale digital printers, such as the Apeos Pro and Versant, which are high-performance printers designed to cater to commercial printing needs.
Mr. So Maruo added, "We sincerely hope this FUJIFILM Asia Pacific Demo Center will create a competitive advantage and boost synergistic growth of both companies towards becoming No.1 Total Printing Solutions in the near future. FUJIFILM will never stop transforming ourselves to embrace future challenges. Also, as part of our commitment, we will continue to develop technology and innovation with an emphasis on environmental stewardship and the betterment of Thai society.”
For business operators who are interested in visiting FUJIFILM Asia Pacific Demo Center at Sinsakhon Printing City Industrial Estate, Khok Kham Subdistrict, Mueang Samut Sakhon District, Samut Sakhon Province, please contact Graphic Communication Business Division, call 02 270 6000 or LINE@: FUJIFILM Graphic-TH
Fujifilm (Thailand) Limited specializes in the creation of innovations and technologies, serving customers worldwide with extensive products, services, and solutions for more than 30 years. The company’s diversified portfolio encompasses Healthcare, Graphic Arts and Printing, Materials, and Imaging by the integration of expertise in photographic film with proprietary technologies, contributing to the advancement of culture, science, and industry, as well as environmental stewardship and betterment of people’s quality of life. Fujifilm is headquartered in Tokyo, Japan and has a global footprint across North America, Latin America, Europe, Oceania, Africa, Asia and Middle East.
FUJIFILM Business Innovation portfolio includes manufacturing and sales of world-class multifunction printers, office printers, production printers and IT solutions, business process outsourcing services and as well as conducting R&D.
FUJIFILM Business Innovation is committed to continue offering innovations to businesses globally to help maximize their organizational strengths. We have pioneered numerous technologies and accumulated expertise since our establishment to build an environment that encourages the use of one’s creativity by effectively adopting information and knowledge. As a U.S. 9-billion-dollar enterprise with approximately 40,000 employees globally.