Take an INSTAX photo to accompany a letter home. A campaign with eight hotels and accommodations in Kumamoto.

The “During your trip, send a letter home to your loved ones” campaign was launched to revitalize Kumamoto tourism, with eight hotels and accommodations taking part across the prefecture.
Guests at these facilities were invited to take an INSTAX photo with a template unique to their location to accompany their letter home. The campaign also offered an opportunity for increased engagement between staff and guests when they had their pictures taken.