TOKYO, April 8, 2025 – FUJIFILM Corporation announces the launch of “instax mini 41™” (mini 41), a new entry model of the instax series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available in Japan on April 17, 2025.
The mini 41 is an analog instant camera that enhances the design and features of the popular “instax mini 40™” (mini 40), known for its classic camera design that appeals to a wide range of users. While maintaining the mini 40's classic design, the mini 41 incorporates a sleek and stylish look with black and dark-toned silver as the base colors, accented with a touch of orange. This makes it an attractive fashion accessory as well.
The mini 41 features a “Close-up Mode” that prevents discrepancies between the viewfinder field and the actual printout area in close-ups. With enhanced “Automatic Light Adjustment”, the mini 41 automatically determines the correct exposure for a given scene, ensuring the best brightness for each shooting scene. These functions make it easy for anyone to capture beautifully clear and well-composed shots.
Coinciding with the launch of the mini 41, Fujifilm is releasing a color-matched camera case.
Fujifilm will continue to expand the world of the “instax™” instant photo system that allows people to enjoy on-the-spot photo printing.
mini 41’s key visual
1. Product name, release date and price
| Product name | Release Date in Japan | Price |
|---|---|---|
| (1) Instant camera “instax mini 41™” | April 17, 2025 | Open |
| (2) Camera case for “instax mini 41™” |
(1) Instant camera “instax mini 41™”
(2) Camera case for “instax mini 41™”
2. Main features of “instax mini 41™”
(1) Fashionable classic design
Featuring a stylish classic design with black and dark-toned silver as the base colors and an orange accent, mini 41 offers high fashion appeal. The lower part of the camera is finely textured for an easy grip, demonstrating careful attention to detail. This makes it not only a functional camera but also a fashionable accessory that can be easily carried around.
(2) “Automatic Light Adjustment” for attaining optimum exposure settings for any scenes
The “Automatic Light Adjustment” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to given conditions. The camera can take photos optimally exposed to the main subject and the background in a variety of situations including bright outdoors, low-light indoors, close-ups and selfies.
Photo taken in a bright condition
Photo taken in low light
(3) “Close-up mode” for enjoying close-up shots and selfies easily
- Rotating the lens one step activates the “Close-up mode,” perfect for close-up shots and selfies. The quick access to this function ensures that users never miss a shutter chance.
- The mini 41 features the function of adjusting the viewfinder field of view to match the actual printout area in close-up shots (parallax adjustment). Users can easily enjoy close-up shots without having to shift the center point seen through the viewfinder.
- When taking a selfie, the “Selfie Mirror” beside the lens can be used to check the composition of a finished print while shooting.
With the "Close-up mode" turned on
No need to shift the center point seen through the viewfinder
With the "close-up mode" off
The center point tends to shift to the right compared to the viewfinder’s field of view
3. Promotion of “instax mini 41™”
The promotional tagline, “develop your style” expresses our hope that users will carry the mini 41 as a fashion accessory. The tagline is used online, on social media and at stores to communicate the appeal of the mini 41 to as many people as possible.
About the “instax™” entry model lineup
As an entry model of easy-to-use and beautifully capturing instant camera “instax™”, Fujifilm offers the charming and pop-design “instax mini 12™” alongside the fashion-forward classic design mini 41. These cameras are designed not only to print cherished moments instantly but also to serve as fashionable accessories. We have meticulously crafted the camera designs to ensure they can be enjoyed both functionally and as stylish items.
About the “instax™” brand
Since its original launch in 1998, the “instax™” series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The “instax™” continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.
- * instax, instax mini 41, instax mini 40 and instax mini 12 are registered trademarks or trademarks of FUJIFILM Corporation.
Product Images
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- * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.