Introducing Instax Biz: Unleashing Creativity And Branding Possibilities For Businesses

RATINGEN, Germany, 17 October 2023: FUJIFILM Europe GmbH, Imaging Solutions Division, is thrilled to announce the launch of its innovative business and event-oriented offering: the INSTAX Biz smartphone app (“INSTAX Biz”). With a reputation for capturing moments that matter, INSTAX Biz takes this sentiment to the corporate world by providing a range of businesses with unparalleled opportunities for creativity, personalization, and branding. FUJIFILM Holdings Corporation, Tokyo, released the instant photo system and products under the brand INSTAX in 1998 and it is celebrating its 25th anniversary this year (2023) (“INSTAX”).

Unlike anything else on the market, this new offering combines the magic of instant photography with the power of branding, enabling businesses to leave a lasting impression on clients, partners, and customer.

With the rise of digital fatigue, the INSTAX Biz offers a refreshing approach. Using just a smartphone phone, an INSTAX Link series smartphone printer* (“INSTAX Link series”) and the INSTAX Biz, the act of physically handing over an instant branded photograph has just become very easy and cost effective for brands and businesses.

• Customisable Branding: INSTAX Biz grants businesses the ability to emblazon each photograph with their distinct brand identity. From logos to slogans to designs, these branded instant photos become keepsakes that underscore a company's narrative with their audience.
• Versatility in Purpose: From corporate events and product debuts to customer engagement initiatives and promotional endeavours, INSTAX Biz seamlessly adapts to a spectrum of business requisites. Its versatility ensures a simple integration into diverse events.
• Engagement Elevation: Amid the digital deluge, INSTAX Biz offers a novel approach. The physical exchange of an instant photograph fosters an emotional connection that resonates authentically, creating lasting experiences and brand memories. The prints are a very personal way of communicating and with a longer lifespan than typical flyers; the prints end up on fridges, desk tops and, in wallets.

Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe expressed,

INSTAX Biz aims to provide an affordable yet impactful marketing tool. It is the perfect branding solution for small to large businesses, including brands, event planners, the hospitality industry and marketing agencies.

1. Custom Prints with Brand Delight: INSTAX prints, infused with custom frame branding, offer a unique blend of analogue charm and personalised branding. This special memento can encourage social sharing, facilitating broader engagement with an extended audience.
2. Directing Engagement via QR Codes: A QR code adorning each print serves as an effective conduit to digital content, including product landing pages, member registrations, and surveys. The quick, easy and dynamic QR generation in app also allows you to change its destination even after printing; ensuring the most up-to-date info can be shared.
3. Seamless Source Selection: Capture or select photos from the smartphone's photo album, offering flexibility for various events.
4. Print in Multiple Formats: INSTAX Link Series printers offer a choice of three unique print sizes: mini, square, and wide. This flexibility caters to varying scenarios, accommodating group shots, branding elements, logos, QR codes, and taglines. To further enhance the experience, a range of INSTAX deco films is available. The INSTAX Link Series printers, lightweight and handheld, connect wirelessly via Bluetooth, ensuring seamless usability.
5. Print Result Tracking: The app empowers users to monitor print metrics by date or template, offering a comprehensive insight into event outcomes.

Instax BIZ can be used in many ways, at many different types of events, for example Sports, Festivals, Corporate Parties and Experiences.

By infusing corporate branding into instant photographs, positive personal connections are created with audiences. The INSTAX Biz app free of charge, is available for all iOS and Android smartphones.