Fujifilm Updates the “INSTAX Biz” App Perfect for Events and Business

TOKYO, July 7, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces an upgraded version of the INSTAX Biz^*1 compatible with the INSTAX Link Series (Link Series) smartphone printers. This upgraded app features a new function that allows QR codes^*2 to be generated within the app and inserted into custom design templates, further enhancing convenience and strengthening the relationship between customers and event organizers.

The INSTAX^*3 instant photo system has been loved throughout the world since its launch in 1998. The lineup has expanded over the years from analog instant cameras to hybrid instant cameras and smartphone printers, broadening its user base to all ages and genders around the world. In 2019, the brand introduced the tagline “don’t just take, give.” to highlight the product’s ability to not only take photos, but also bring joy and fun through sharing. In September 2022, the INSTAX Biz app has been released, which is designed for use at events and is compatible with the Link Series. This functionality expanded the use of the app in the business field, and it has already been used for over 50 events in 20 countries all over the world.

The INSTAX Biz gives customers a unique experience by shooting and printing photos with custom templates of the event, connecting to a Link Series via Bluetooth^*4. This gives physical form to a customer’s special memories of an event, comes with the added value of a custom template and QR code, improves visitor satisfaction. And also it acts as an advertising or promotional tool by linking it to digital content, ensuring a lasting relationship with customers.

The QR code generator within the app makes it quicker and easier to create custom templates that incorporate digital content. Furthermore, the URL destination of the QR code can be changed even after printing to ensure that customers receive the most up-to-date information or marketing materials.

Fujifilm will continue to expand the world of the INSTAX instant photo system that allows people to enjoy on-the-spot photo printing.

• *1 The app is compatible with Android and iOS devices (download free). Available on Google Play for Android devices, and the App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used under license from AIPHONE CO., LTD.
• *2 QR Code is registered as trademark of DENSO WAVE INCORPORATED.
• *3 INSTAX is registered trademarks or trademarks of FUJIFILM Corporation.
• *4 The Bluetooth® word mark and logo are registered as trademarks of Bluetooth SIG, Inc. and FUJIFILM Corporation uses these under license.

INSTAX Biz connects to Link Series via Bluetooth. Shooting and printing instant photos using custom design template provides customers with a premium experience and effectively directs them to digital content.

INSTAX prints are highly effective advertising and promotional tools. Customers will decorate this special keepsake in their homes and keep it for a long time since the INSTAX print is only available during the event makes. They will also share their special memories with others via social media, resulting in further engagement with a wider reach.

The QR code on the print is an effective way to direct customers to digital contents such as promotional materials, member registration, surveys and other contents.

Create a design on a computer for instant prints.

Set the previously created frame image, QR code and date, then register it as a custom template in the app.

• The new QR code generation function enables the insertion of a QR code into the frame image within the app, making it quicker and easier to create a custom design template.
• The URL destination for the QR code can be changed even after printing to ensure that customers receive the most up-to-date information.
• It is easy to share templates, and multiple devices can take photos using the same template.

Select a template, compose it with the photo, and print. It is also possible to reprint an image that has been printed.

• Images stored in the photo folder on the smartphone can be also printed with template. This gives the flexibility at several types of event to take pictures outside of INSTAX Biz in advance and then print them with the app.

View the number of prints by date or by template within the app for an even better way to track the results of the event.

For further examples of how INSTAX Biz has been used at professional sporting events, theme parks, commercial facilities and as tourism promotion on the special INSTAX Biz website: https://instax.com/business/en/

The newly revamped INSTAX Biz website features many examples of how it’s been used at a variety of events.

The “INSTAX” series of instant cameras, launched in 1998, marks its 25th anniversary in 2023. Originating from Japan, INSTAX has evolved into a global brand marketed in over 100 countries worldwide. “INSTAX” are enjoyed not only for their ability to print a precious moment on the spot but also as a new communication tool or tool of self-expression for conveying inner sentiments. The customer base is rapidly increasing with the expansion of product lineup, including analog instant cameras, hybrid instant cameras that are equipped with a rear monitor and allow users to choose a picture to print, and smartphone printers for easy printing of images in a smartphone. Fujifilm has actively promoted collaboration in far-reaching fields globally including fashion, music, sports and games. In sports, the company is a named sponsor of the international breaking competition, “FUJIFILM INSTAX Undisputed Masters,” for broadly appealing the value of INSTAX.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.