Fujifilm Launches Smartphone Printer “instax mini Link 3^™”

TOKYO, August 19, 2024 – FUJIFILM Corporation announces the launch of the smartphone printer “instax mini Link 3™”(Link 3) that can print smartphone images on card-sized instax film on September 5, 2024 in Japan.

The Link 3 is the third generation of the instax mini Link™ series, known for its global popularity and ability to provide fun experiences with friends. In addition to the convenient instant printing function, the Link 3 is equipped with two new functions – the instax AiR Studio™”and Click to Collage. The instax AiR Studio™ allows users to freely take photos with three-dimensional AR effects to decorate the space by using a dedicated app. The Click to Collage allows users to create collage prints from a series of photos, in a similar manner to a photo booth. These new functions not only provide fun moments with large groups, but also enrich the relaxing experience with small groups, enhancing the entire experience from shooting to printing.

Coinciding with the launch of the mini Link 3, Fujifilm is releasing the mini-format film “SPRINKLES” that boosts the fun of photography with a colorful design with the motif of sugar sprinkles, one of the AR effects in the “instax AiR Studio™”.

(1) Print an image or a still image captured from a video with ease

Users can easily edit an image stored on a smartphone for printing using intuitive operations in the dedicated app. It allows users to scale up, scale down or rotate a photo, apply a filter or adjust brightness to achieve a desired finish. Additionally, the app also allows users to import and edit videos saved in a smartphone, so that users can scroll through the video frames right or left to choose the best moment that presents the subject to print out.

(2) instax AiR Studio™ for decorating spaces with 3D AR effects

・This function allows users to freely combine 3D AR effects to decorate the space using a dedicated app and enjoy taking pictures as well as videos and collaged photos.

・Three types of AR effects are available, “Back” to create the background of the subject, “Decor” to decorate the surroundings of the subject, and “Effect” to create shutter chances with a moving AR effect. It is possible to use AR effects by itself or combine many of them to decorate the space.

・The app also offers ”Remote Live View.” This function enables users to share their screen with others while shooting by scanning a QR code in the app with another smartphone. It is possible to share a live video feed with the person being photographed while viewing the AR effects.

(3) “Click to Collage” allows users to take a series of photos and make collage prints in a similar manner to a photo booth

• ”Click to Collage” feature enables users to make collage prints using a dedicated app. The app allows users to take up to six images, following a countdown “3.2.1” displayed on the screen. It is possible to create collage prints by changing poses and facial expressions and creatively capture and preserve joyful moments, just like the experience of enjoying a series of photos in a photo booth,
• When the created collage images are printed by Link 3, instax Animation™ feature combines multiple images into flipbook video. To enjoy the video, scanning the QR code printed on an instax print. Users can then give the flipbook video by printing it out to your friends and family or share it on social media.

3. Promotion of “instax mini Link 3™”

Link 3 is a smartphone printer that not only makes it easy to print photos from your smartphone, but also offers new features such as the instax AiR Studio™︎ for decorating the scene with AR effects with depth, and Click to Collage for creating photo booth-like shooting experiences easily. The promotional tagline, “bring fun to life™,” express our hope that users will enrich their daily lives in a wide range of fun ways, from taking selfies with just two people to taking lively photos with many people. The tagline is used online, on social media and at stores to communicate the appeal of the instax mini Link 3™ to as many people as possible.

4. Version Upgrade of “instax UP!™” app

The instax UP!™ app was upgraded to a new version on August 13. The instax UP!™ can easily convert instax™ prints into digital data by scanning the entire prints including the surrounding frames and preserving instax’s distinctively gentle tonality. The app can be linked with the dedicated Link 3 app, allowing the instax print images in the dedicated app to be transferred to the instax UP!™ for collection.

The latest version update adds a new feature of instax Days™ that allows users to create their own original calendars by adding event names to the instax™ prints they have taken. Scanned instax™ prints and instax™ prints transferred from the Link 3 app can be organized by date, allowing users to look back on their memories. In addition, the instax Days™ expands the enjoyment of the instax™ print by allowing users to post their calendars directly from instax UP!™ to social media and share them with as many friends as possible.

Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

※instax, instax print, instax Link, instax mini Link, instax mini Link 3, instax Link WIDE, instax SQUARE Link, instax AiR Studio, instax Animation, instax UP!, instax Days, and “bring fun to life” are registered trademarks or trademarks of FUJIFILM Corporation.