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New Zealand

Case StudySanrio Entertainment Co., Ltd.

100% survey response rate from Biz App installation featuring popular Sanrio characters.

Theme and amusement parks

© 2023 SANRIO CO., LTD. © 2018 SANRIO/SHOCHIKU APPROVAL No.P15061817

This photo event for theme park "Sanrio Puroland" fans featured an INSTAX  photo shoot with an original template featuring a popular Sanrio character. Participants were offered a free smartphone wallpaper if they responded to the survey linked in the QR code, and 100% of them did! One respondent said that “getting an INSTAX print as a souvenir made this the most satisfying event ever!”