Fujifilm launches new global promotion “FINAL FANTASY XIV Online × instax^™ Collaboration”

TOKYO, February 10, 2025 - FUJIFILM Corporation plans to launch a new global promotion in collaboration with the globally popular online game FINAL FANTASY^™ XIV Online and instax^™ on February 25, 2025. 

In Part 1 of the Collaboration, a collaborative emote^*1 with instax^™ is scheduled to be available in FINAL FANTASY XIV Online on February 25, 2025. Additionally, in Part 2 of the Collaboration—an X social campaign is scheduled to start on February 27, 2025—users can post screenshots from FINAL FANTASY XIV Online on a special website to create instax^™ print images and share them on X. Participants will have the chance to win in-game items that can be used in FINAL FANTASY XIV Online.

Through the FINAL FANTASY XIV Online × instax^™ Collaboration, Fujifilm will provide an experience that makes instax^™ familiar in the game world, and conveys the appeal of leaving behind fun-filled experiences in the game and your favorite characters by taking an in-game screenshot and printing it on the “instax^™ Link” series of smartphone printers and other devices.

• *1 Emotes are actions that characters use to express their emotions and intentions in the game. The instax^™ collaboration “Photograph“ emote consists of a series of actions performed by the character with a camera, but it is not possible to actually take pictures in the game using this emote.

The emote “Photograph” is scheduled to appear in the FINAL FANTASY XIV Online game as an instax^™ collaboration emote on February 25, 2025. It includes the sound of an instax^™ print being output from an instax^™ series instant camera. The detailed instax^™ collaboration emote will bring instax^™ closer to the game world.

By taking a screenshot of FINAL FANTASY XIV Online, turning into an instax^™ print on the special website, and posting it on X, a total of 10,000 people will win in-game items that can be used in FINAL FANTASY XIV Online. The details of the campaign, including entry requirements, will be announced on a special website. Please visit the special website for details, such as entry requirements.

Since its original launch in 1998, the instax^™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax^™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

• * instax, instax Link, and instax mini Link 3 are registered trademarks or trademarks of FUJIFILM Corporation

With more than 30 million total registered players, there has never been a better time for newcomers to begin their adventures in the critically acclaimed FINAL FANTASY XIV Online saga. The Free Trial includes all content from A Realm Reborn^™, the Heavensward^™ and Stormblood^™ expansions (and updates through Patch 4.58). Free Trial players can enjoy hundreds of hours of award-winning gameplay and story experiences equivalent to three full FINAL FANTASY titles, without limit on playtime. More information can be found at: https://sqex.to/FFXIVFreeTrial

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.