drupa 2024 provided the first ever opportunity for Fujifilm to demonstrate its full range of printing technologies in one place. Commercial inkjet and toner solutions appeared alongside office printing equipment, printhead technologies and inkjet integration solutions. The latest developments in Fujifilm’s wide format range were also displayed alongside analogue and digital flexible packaging solutions, photo imaging solutions and processless printing plates. To complement these printing systems, Fujifilm also showcased advanced software, with a number of new concepts presented for the first time, together with a glimpse of the future in terms of automated robotic paper handling. Finally, smart finishing solutions from multiple partners gave visitors the opportunity to see the real end-to-end production of a wide range of applications.
Partnerships
In addition to the multiple finishing partners present on the stand, Fujifilm also announced a range of other agreements during the exhibition, including partnerships with:
- IST METZ to produce SMARTcure – a digital curing assistant for Fujifilm’s LuXtreme LED UV curing system, based on artificial intelligence.
- XMPie to deliver cutting-edge variable data solutions to the European print market.
- IGEPA Belux to bring the Acuity Prime to a wider network of print service providers in Belgium and Luxembourg.
- ColorBase for the profiling of premium print media on wide format equipment.
Awards
During drupa 2024, Fujifilm was both a giver and receiver of awards. At the Fujifilm Global Print Innovation Awards, the company presented trophies for exceptional printed works from European Fujifilm customers across six categories. Then, at the EDP Awards, it was Fujifilm’s turn to collect, picking up three gongs, two for the Jet Press FP790 (in the ‘best flexible packaging press’ and ‘best digital press’ categories) and one for Fujifilm's 42K and 46kUV print bars (for ‘best special printing solutions’).
Sales success
Among a huge number of deals done on the stand, the award winning Jet Press FP790 stood out as the star of the show, garnering remarkable interest and multiple sales throughout drupa. In addition, announced on day three of the exhibition, was the first global sale of the HS Series – the ultra-high production, high quality single pass inkjet solution for sign and display, created in partnership with Barberan. Throughout the show, other sales successes included multiple sales of the Jet Press 750S serving both commercial print and packaging customers, as well as significant sales success of the Revoria range presses. These sales successes at drupa underscore Fujifilm’s strong market presence and the exceptional demand for its innovative solutions.
Taku Ueno, Senior Vice President, Graphic Communication Division, Fujifilm Europe says,
This drupa was always going to be a big one for Fujifilm because of the extent to which our range has grown over the last few years. We were delighted with the footfall on our stand right up to the end of the show. The response we received was hugely positive and we were delighted to close a number of significant sales, while also making a huge number of new contacts interested in how we can help them grow their businesses in the future.
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Daniel Porter | AD Communications
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