Case Studies
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![[photo] Screenshot of Cinematographer William Wages during an interview](https://asset.fujifilm.com/www/ie/files/2022-05/9f1619442d4cc41d53fc1eede1cc7065/thumb_01.jpg)
LENS CHOICES IN THE DIGITAL CAMERA ERA
NEWAbility to Change Focal Lengths without Switching Lenses, Optical Quality and Size Top List of FUJINON Zoom Advantages
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![[photo] Close-up of Fujinon 50-135mm and 18-55mm lenses on a white table](https://asset.fujifilm.com/www/ie/files/2022-05/ff01a3fe3db5544dd9dfb82a3ea7ec40/thumb_01.jpg)
Realizing Cinelens Weighing Less than 1kg
NEWBringing Fujifilm's latest technology together! Inheriting the optical performance of FUJINON CINE LENS, "FUJINON MK lens" challenged the realization of a cine zoom lens weighing less than 1kg.
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![[photo] A film crew on set on location in Tokofuji, Kyoto shooting an actress dressed in traditional Japanese attire under a wooden roof](https://asset.fujifilm.com/www/ie/files/2022-05/10d1af1b55699b080c15792db804ed29/thumb_01.jpg)
The MK Series Creates a New Digital Cinema World
NEWCinematographer Yoshihiro Enatsu tells what makes MK Series attractive.
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![[photo] A cameraman shooting an older gentleman working with rulers on a table](https://asset.fujifilm.com/www/ie/files/2022-05/34ff1351d1d8670a3084a0dd0fa925eb/thumb_01.jpg)
Cinematographer Tells Us the Story of What Makes MK Series Attractive
NEWMK lens series achieves ultra-compact & lightweight body and excellent cost performance. Cinematographer tells us the story of what makes MK lens series attractive.
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![[photo] Premista28-100mm T2.9 zoom lens](https://asset.fujifilm.com/www/ie/files/2019-09/4d543c79fc06649de61fe77bb3e0e5d8/thumb_01.jpg)