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Case StudySanrio Entertainment Co., Ltd.
Theme and amusement parks
© 2023 SANRIO CO., LTD. © 2018 SANRIO/SHOCHIKU APPROVAL No.P15061817
This photo event for theme park "Sanrio Puroland" fans featured an INSTAX photo shoot with an original template featuring a popular Sanrio character. Participants were offered a free smartphone wallpaper if they responded to the survey linked in the QR code, and 100% of them did! One respondent said that “getting an INSTAX print as a souvenir made this the most satisfying event ever!”
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