XMPie PersonalEffect TransMedia

An all-in-one solution for creating and launching integrated, Personalised campaigns across every channel.

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Overview

PersonalEffect TransMedia is an all-inclusive, turnkey solution that enables service providers to create, manage, and monitor multichannel, 1:1 campaigns. Using PersonalEffect TransMedia, customers can efficiently build complex campaigns, as the fully integrated solution controls all touch points across all media: print, email, Web, and SMS.

Shared resources, such as the campaign logic driving variability, digital assets and data, are all managed at the campaign level, which ensures complete synchronisation of messaging regardless of the communication channel. Additionally, because PersonalEffect TransMedia controls the creation and delivery of each touch point, detailed tracking and response information is gathered and added to the existing recipient data providing a complete profile of each person including their behaviors.

PersonalEffect TransMedia

Features

Use any of today’s leading web technologies and tools, such as AngularJS, jQuery, JavaScript, HTML5 and CSS3, to create responsive design web content, mobile-friendly landing sites, single-page applications and more with Open XM technology.
Single platform to manage all campaign resources, including campaign logic driving variability, digital assets and data, at the campaign level. Ensures complete synchronisation of messaging regardless of the communication channel used.
The solution controls the creation and delivery of every touch point, detailed tracking and response information is gathered providing a complete profile of each person including their behaviors. PersonalEffect Analytics provides detailed reporting and analytic capabilities for tracking and monitoring campaign performance.
Beautifully personalize your images for print, email or web with uImage.
XMPie Circle™ is a Software as a Service (SaaS) solution for planning, collaborating, and monitoring multichannel, personalised communication campaigns. Circle enables marketing teams, agencies, and clients to plan, build and review XMPie 1:1 cross-media campaigns collaboratively. Using the highly-visual campaign flow diagramming tools and intuitive user interface of Circle, all the stakeholders of a marketing campaign can now accurately preview the various touch points of a campaign for a given recipient member.

Benefits

  • All your channels working in harmony. Manage print and digital communications resources in one platform.
  • Relevant Campaigns for Stronger Results. Collect customer response information to create targeted subsequent communications.
  • Alalytics tool to analyze campaign success from all angles and adjust the marketing strategy as needed.
  • Automate multichannel campaign and collect and tracking data across all media.

Brochure

XMPie-Brochure

File Size:
7.24 MB
Document Type:
Portable Document Format
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How To Buy

XMPie PersonalEffect TransMedia

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