Corporate Philosophy

The Unchanging Values of the Fujifilm Group – We use leading-edge, proprietary technologies to provide top-quality products and services that contribute to the advancement of culture, science, technology, and industry, as well as improved health and environmental protection in society. Our overarching aim is to help enhance the quality of life of people worldwide.

Our Vision

In line with Fujifilm Group’s Sustainable Value Plan 2030, FUJIFILM Business Innovation Hong Kong will fully leverage our strong business model to create value for our customers and other stakeholders along the FUJIFILM Business Innovation value chain. Apart from the material procurement, research & development (R&D) and manufacturing processes managed by FUJIFILM Business Innovation and other affiliates, FUJIFILM Business Innovation Hong Kong also optimizes several local stages in the value chain, including “sales”, “use by customers” and “reduce, reuse, recycle, disposal”.

value chain-en

FUJIFILM Business Innovation Hong Kong endeavors to create values through our business activities by providing innovative document products, solutions and services that address specified issues and to support value creation by our customers and stakeholders. 

Anchored by an open, fair and clear corporate culture and with leading-edge, proprietary technologies, Fujifilm is determined to remain a leading company by boldly taking up the challenge of developing new products and creating new value.

Our Mission

Driving Business Innovation 
This mission embodies our commitment to continuously innovate and extend new frontiers that help businesses grow. We do this by;

  • Providing outstanding products, services and solutions 
  • Optimizing customer’s business processes across all work environments
  • Implementing workflows that enables effective sharing of information and knowledge, thus allowing customer to further leverage on their organizational strengths

Group Purpose

Giving our world more smiles

We bring diverse ideas, unique capabilities, and extraordinary people together to change the world.

Since our establishment, the Fujifilm Group has brought smiles to the faces of people around the world, and we will continue to connect with them through our wide range of innovative products and services. With our Group Purpose as our guide and aspiration, we will increase the number of smiles in the world.