- Graphic Systems, the area that now encompasses the graphic communication business, accounts for almost one 50 percent of the overall turnover. In the short term, the company wants to increase its turnover in this division by 20%.
- The company has presented in its renovated offices in Barcelona its new brand Revoria, a series of digital printers that use the patented dry toner technology that helps to optimise times, make costs profitable and be respectful with the environment. Revoria is designed to meet the printing needs of various sectors: graphic industry, retail, food, distribution, pharmaceuticals...
- Another of the new products launched was the reformulation of the Acuity range, aimed at large-format printing on rigid and flexible materials. With 15 years of history and more than 1,800 installations worldwide, its equipment has been redesigned to meet the demands and requirements of professionals.
- The meeting, which included a live demo of Revoria Press PC1120 and Acuity Prime, was attended by Joan Casas, Manager of Graphic Systems, and Salvador Luna, Manager of Digital Marketing and Corporate Communications for Fujifilm España.
Fujifilm Spain has shared, in its renovated offices in Barcelona, its growth strategy and the novelties of its new Graphic Systems structure, to which the graphic communication business (POD) has been added, which will represent a 47% of the Fujifilm Group's global volume. Its other two major business areas, Healthcare Solutions and Imaging, which includes optical devices, digital cameras and photographic printing, account for 40% and 13% of the total.
At the meeting, Salvador Luna was in charge of showing the different areas of the Fujifilm headquarters in Barcelona redesigned throughout 2020-21, as well as commenting on the future plans of Fujifilm Spain. Joan Casas presented the Graphic Systems divisioin in detail as well as the development of this business with the incorporation of new brands such as Revoria, which will continue to drive a key division for the company worldwide.
Since its creation in 1934, Fujifilm has proven to be a successful company with a strategic vision that has enabled it to adapt to changing markets. Our business management is strongly oriented in this direction, and thanks to intense R&D activity we have been able to expand into new business areas that are shaping the future,"
said Pedro Mesquita, Managing Director of Fujifilm in Spain and Portugal. He adds -
Graphic Systems is a strong commitment by the company to continue to grow its position in the B2B market. Our efforts are aimed at increasing turnover by 20% during 2022 and 2023.
For his part, Joan Casas, Manager of Graphic Systems at Fujifilm in Spain, wanted to highlight the value of the printing and graphic arts division that he heads.
As a supplier of industrial digital printing systems, our intention is to be a leading technology partner in terms of quality and production efficiency. We want our solutions to represent a breakthrough in every sense, both in terms of costs and production time, as well as environmental sustainability,"
he said.
Presentation of Revoria
The meeting also saw the official launch of the Revoria range in Spain, a series of digital printers using the company's proprietary dry toner technology. In fact, the updated equipment showroom at the company's Barcelona headquarters was visited and a demonstration was given on the Revoria Press PC1120, a production colour printer for the high-end professional market, designed to increase productivity with new applications, incorporating AI and automation technologies.
It is unique in the market, the first with a six-colour print engine and includes two special toners that allow the use of gold, silver, transparent, white and pink, in addition to the classic CMYK. In this way, it generates high value, high quality prints, with metallic colours and much more natural skin textures,
explained Joan Casas.
Now available in Spain, as well as in Germany, Austria, Italy and Portugal, it prints at a constant speed of 120 pages per minute (A4 landscape), and achieves high definition with a maximum resolution of 2400 dpi thanks to its Super EA-EcoNota2 toner, which features the smallest toner particles on the market.
In this sense, the Manager of Graphic Systems of Fujifilm Spain has highlighted the suitability of the Revoria series to meet the new printing requirements of diverse sectors, in addition to the graphics industry, retail, food, distribution and pharmacy, among others.
Renewal of the Acuity range
The Acuity Prime large format rigid printing system was also demonstrated. With 15 years of history and more than 1,800 installations worldwide, the Acuity range has been reformulated to meet the technical needs of today's large format printers.
With both ranges, Fujifilm aims to provide innovative answers to the industry's demands and help its professionals to grow their businesses through time optimisation, cost efficiency and environmental care.