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Global Branding Campaign

Global Branding Campaign and four photos Above： a couple taking a photo. Right：A serious man checking a semiconductor chip Left：Woman with a look of relief in a hospital room Bottom：Woman making a presentation with a smile

Since our foundation the Fujifilm Group has transformed into a global innovator in Healthcare, Electronics, Business Innovation, and Imaging.

We have created value from innovation by bringing diverse ideas, unique capabilities, and extraordinary people - who achieve their aspirations and give smiles to the world - together.
This is at the heart of the Fujifilm Group’s Purpose – Giving our world more smiles.

Our global branding campaign will convey what the Fujifilm Group does to fulfill our Purpose and articulates the positive impact we have on people and society.

At Fujifilm, innovation is what we do. Smiles are why we do it.

Transforming the world, one smile at a time

The Fujifilm Group will contribute to solving social issues through its businesses, including semiconductor materials and bio CDMO, and will work to achieve the Group Purpose of “Giving our world more smiles”.

Man pointing at monitor in office
Supporting doctors and patients with technology

Helping reduce postoperative effects on patients with advanced image recognition technology

Wind power generation and building with Fujifilm logo
Protecting the environment that supports us all

To help with addressing environmental challenges, Fujifilm is embarking on several initiatives to reduce our environmental impact, primarily carbon emissions and water usage, while continuing to deliver value to customers.