Fujifilm unveils the latest development roadmap for interchangeable lenses designed for the GFX Series of mirrorless digital cameras

TOKYO, September 12, 2023 – FUJIFILM Corporation (President & CEO, Representative Director: Teiichi Goto) has unveiled the latest development roadmap for interchangeable GF lenses designed for the GFX Series of mirrorless digital cameras, which incorporate the large-format sensor^*1, approximately 1.7 times larger than a 35mm full-frame sensor. The latest roadmap has been added with two new lenses, a prime lens that extends the ultra-telephoto region and a power zoom lens suitable for shooting stills as well as videos. This brings the total number of GF lenses to 20 to further expand the field of photography in superior image quality, made possible by the large-format sensor.

This is an ultra-telephoto prime lens with the focal length of 500mm (equivalent to 396mm in the 35mm film format). The introduction of this lens doubles GF lenses’ telephoto coverage from 250mm to 500mm. It can be fitted with a teleconverter to extend the reach further up to 700mm (equivalent to 554mm in the 35mm film format). This makes it possible to capture a distant subject, previously unreachable with the existing GF lens lineup, allowing users to use large format sensor’s world of high-resolution and high-quality imagery to photograph birds and other wildlife as well as airplanes.

This is a motorized zoom lens that covers the standard range of focal lengths, suitable for shooting stills as well as videos. It is fully motorized even for operating iris, focus and zoom to achieve precise and smooth movements, thus delivering descriptive and expressive performance that meet professional needs.

Fujifilm will continue to enhance its lens lineup to boost the appeal of the GFX system while delivering the appeal of photography and the joy of shooting photography.

• *1 An image sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor

• * The final exterior design may be different from the images shown in the roadmap.
• * This roadmap is as of September 2023. Product specifications are subject to change.
• * Figures in brackets represent equivalent focal lengths in the 35mm film format.

• * Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.