Fujifilm Europe has today announced the launch of its FUJIFILM INSTAX SQUARE Link Smartphone printer (SQUARE Link). Available from 16 November 2022, the latest addition to the popular series of Link Smartphone printers, SQUARE Link creates INSTAX SQUARE format instant prints at 1.5 times the size of its INSTAX mini counterparts.
SQUARE Link features a variety of new, unique features designed to encourage creativity, including AR (Augmented Reality) Print and INSTAX Connect™, both of which allow instant photography and smartphone printing fans to individualize and share their images in brand new ways. Like all products in the INSTAX Link Smartphone printer lineup, SQUARE Link includes a variety of frame templates, digital stickers, and print mode options that allow the image maker to boost creativity with the free, downloadable app1.
Shin Udono, Senior Vice President, Imaging Solutions, Fujifilm Europe said:
Designed with instant photography and smartphone printing fans in mind, we are excited about the introduction of the new INSTAX SQUARE Link. The new SQUARE Link combines everything that existing customers love aboutthe existing Link formats, now in a SQUARE format –with the addition of exciting new features including AR Print and INSTAX Connect, presenting even more options for users to connect, customize, and share images.
1 A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.
SQUARE Link offers the ability to add Augmented Reality features to images, including special effects, text, images, background colours, doodles, and animations. A QR code printed on the photo unlocks the augmented reality content that users can then view on and around their print by simply scanning the code with their Smartphone to see the effects in action.
Using the SQUARE Link App, the INSTAX Connect feature allows users to share INSTAX images digitally by selecting a smartphone image, adding text content and/or effects, and sending it to any connected device (i.e. smartphone, tablet, etc.). Users can add text to their images and get text responses sent back directly on the image. Recipients who are also SQUARE Link user scan even print a copy of the image with or without the text included.
Like all products in the INSTAX Link Smartphone printer line-up, SQUARE Link includes a variety of frame templates, digital stickers, and print mode options that allow the image maker to creatively enhance the image. Users can choose between two print mode options –INSTAX-Rich Mode for deep, enhanced colours and INSTAX-Natural Mode for a more classic look. Smartphone images can also be enhanced with artistic filters or by adjusting brightness, contrast, and saturation of the image. Users of SQUARE Link also can combine up to nine pictures into a single INSTAX print collage via the collage feature of the App.
Compact, lightweight, and finished with a striped texture,SQUARE Linktransfers an image from the user’s smartphone and commences printing in about 12seconds, supports continuous printing, and is capable of printing about 100 INSTAX prints per charge seamlessly via Bluetooth2.
SQUARE Link will be offered in Ash White and Midnight Green and is expected to be available for purchase on 16 November 2022 at a manufacturer’s SRP of EUR 149.99.
For more information about the INSTAX SQUARE LINK, visit https://instax.co.uk/printers/square-link
2 Bluetooth® work mark and logo are registered trademarks of Bluetooth SIG, Inc., used under license.
| Recording method | 3-color exposure with OLED |
| Film used | FUJIFILM INSTAX SQUARE Instant Film (sold separately) |
| Image size | 62 mm × 62 mm |
| Exposure pixel count | 800 × 600 dots |
| Exposure resolution | 12.5 dots/mm (318 dpi, 80 μm dot pitch) |
| Exposure gradation | RGB gradation of 256 colors |
| Interface | Bluetooth Ver. 4.2 (BLE) |
| Printable image format | JPEG, PNG, HEIF, DNG |
| Printing time | Image recording - photo output (fed out): Approximately 12 sec. |
| Possible number of printed images | Approximately 100 (from full charge; number of prints depends on usage conditions) |
| Power supply | Rechargeable lithium ion battery (internal type: not removable) |
| Charging time | Approximately 80 to 120 minutes (depending upon environment temperature at time of charging) |
| Power consumption | Approximately 3 W |
| Operating environment | Temperature: +5 ºC to +40 ºC Humidity: 20% to 80% (no condensation) |
| Main unit dimensions | 105 mm × 37.5 mm × 127.5 mm (excluding projecting parts) |
| Main unit mass | Approximately 236 g (excluding film pack) |
| Supplied accessory | USB cable (Type-C, Length: 30 cm) |
* The above specifications are subject to change for performance improvement.
At the same time as the launch of the new SQUARE Link, Fujifilm Europe is also launching the new INSTAX mini 11 in a new Pastel Green colourway. An enticing addition to the INSTAX line-up, the new INSTAX mini 11 Pastel Green is the sweetest of colours –designed with the latest fashion trends in-mind.
Like the rest of the INSTAX mini 11 family, this new colourway also features the “Automatic Exposure” function, in which the camera automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows users to take photos optimally exposed to the main subject and the background in a variety of situations including a bright sunny day outdoors and a dark indoor condition at a restaurant or a party venue, producing high-quality instant photo prints on the spot.
Another INSTAX mini 11 feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for selfies and close-ups. The Selfie Mode can be activated by simply pulling out the front end edge of the lens after powering the camera on.INSTAX mini 11 pastel green is expected to be available now at a manufacturer’s SRP of EUR 89.99.
Media Contact
Andy Ross - Deputy Head Corporate Communications Europe | FUJIFILM Europe GmbH andy.jm.ross@fujifilm.com
44(0)7766 497949